In conclusion – why should brands be jumping on this opportunity?
Brands need to be where their customers are.
And, given that YouTube is the world’s second most popular social platform and its content heavily influences consumer decisions, YouTube really is the place for brands to be seen.
As ever, throwing money at YouTube shoppable ads won’t be an effective strategy.
Your YouTube spend should be married to your broader integrated eCommerce, brand and content strategy.
To leverage the YouTube shoppable ads eCommerce opportunity, your brand will need to use data-led approaches to understand target audience behaviours.
And you will need to optimise Merchant Center Product eContent – like exact product titles, product descriptions and high quality images – that match these interests and drive shoppers to your transactional brand.com pages.
As eCommerce and Product eContent specialists at the leading-edge of the latest retail trends, we’re in a perfect position to help brands develop strategies that maximise growth – please contact us to find out how we can therefore help your brand make the most of the YouTube shoppable ads opportunity.
This article was written and created by the eBusiness Institute team.
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