On-demand webinar

How brands can win on the digital shelf

On 14th December 2021, Amanda Wolfe, Senior Consultant & Analyst at eBusiness Institute, and Daniela Marseglia, Senior Market Intelligence Manager at Wonderflow, hosted a free webinar looking at how brands can win on the digital shelf by leveraging ratings, reviews and product content.

How brands can win on the digital shelf – eBusiness Institute host

Your eBusiness Institute host

Amanda Wolfe is a senior figure at eBusiness Institute and an expert in analysing how brands should use product content to generate success on the digital shelf. Amanda has a wealth of experience across a wide array of categories, markets and retailers. To date, she has completed 266 Digital Shelf Assessments in 43 countries with more than 350 eRetailers.

Your Wonderflow host

Wonderflow, a long-time partner of eBusiness Institute, are specialists in analysing Ratings & Reviews and other types of customer feedback to help companies make better decisions. Daniela Marseglia is an expert in market intelligence, insight generation and business analysis. She has years of experience analysing data, developing customer-focused strategies and supporting companies to become more customer centric.

How brands can win on the digital shelf – Wonderflow host

Your Wonderflow host

Wonderflow, a long-time partner of eBusiness Institute, are specialists in analysing Ratings & Reviews and other types of customer feedback to help companies make better decisions. Daniela Marseglia is an expert in market intelligence, insight generation and business analysis. She has years of experience analysing data, developing customer-focused strategies and supporting companies to become more customer centric.

Learning objectives

Product content and Ratings & Reviews are essential components to success on the digital shelf. In this webinar, we explore how brands can ensure that their product content offers a great buying experience, and how they can use Ratings & Reviews to generate valuable insights and increase sales. Supported by shared examples from our collaborative Digital Shelf Assessment White Paper of the disposable razors category.

What are the building blocks of product content?

How brands can win on the digital shelf –What are the building blocks of products content
How brands can win on the digital shelf –How can marketers evaluate the effectiveness of their product content

How can marketers evaluate the effectiveness of their product content?

What insights can be extracted from Ratings & Reviews?

What insights can be extracted from Ratings & Reviews
What can be considered effective RR performance

What can be considered effective R&R performance?

What are the building blocks of product content?

How brands can win on the digital shelf –What are the building blocks of products content
How brands can win on the digital shelf –How can marketers evaluate the effectiveness of their product content

How can marketers evaluate the effectiveness of their product content?

What insights can be extracted from Ratings & Reviews?

What insights can be extracted from Ratings & Reviews
What can be considered effective RR performance

What can be considered effective R&R performance?

Register to watch the webinar on demand 

Register to watch on demand

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