We’ve developed a Brand Voice Framework to facilitate the articulation of your Voice First strategy. Follow our framework to identify opportunities and start a short/mid/long term plan that will empower your company voice strategy and take it the next level.
Voice as a content strategy
Make your website talk to the voice assistants. Create specific voice search digital content. By integrating SSML code into a skill, a virtual assistant can search, find and speak about your brand, product or service.
Listening is not reading. Your brand’s story telling needs to be adapted to the ear. A more focused and concise style delivers a better conversational experience.
Enhance your voice experience with rich media content such as video or animated graphic and leverage the screen surface by sending a response card to the user’s mobile phone.
Voice as a channel strategy
Start a sales conversation with the end user. Integrate your product offering with eRetailers using voice content. Leverage frictionless voice shopping by activating account linking between your brand app/skill and Amazon.
Voice advertising and promotion is just starting; Target and Google have launched the first voice activated coupon. Get in touch with our Retail Digital Media (RDM) expert.
Voice is the next social platform where customers will interact. Build voice loyalty and customer retention by following our methodology. Integrate voice activation into your existing eCommerce website or social platform.
Voice as an interface strategy
The next-level of user delight will be the ability to speak naturally. Leverage our expert VUI designer to create an engaging voice experience for your brand.
Participate in our workshop to learn the fundamentals of conversational design. Explore best practices and create your own brand conversation.
Voice is the new remote control. Integrate voice activated command to your hardware / software products / IoT (Internet of Things). Connect your devices to a smart speaker and create a voice ecosystem.