In conclusion – Make AR part of your eCommerce strategy
There are so many potential benefits to AR, from real size visualisation to enhancing processes; and from faster capability development to creating more engaging consumer experiences.
All of which could, ultimately, improve wider service levels, customer satisfaction, brand equity, loyalty, online sales and profitability.
eCommerce is an ideal setting for AR and could help online retailers differentiate themselves or outperform the competition through improving shopping experiences and significantly reducing those dreaded returns.
But, as with any single activity, AR is not the answer to everything. Don’t just throw money at it or let it fall into a silo looked after by one team. Instead, factor it into your broader eCommerce and retail strategies – and, if necessary, build the capabilities in your team so that the business as a whole learns how to use AR to its optimum effect.
Please contact us to find out how we can help make AR a powerful part of your wider eCommerce strategy.
This article was written and created by the eBusiness Institute team.
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