Each new brief is an opportunity to be challenged, to dig for inspiration and search for the right answer for the digital world. Years of experience in the FMCG and luxury sectors lead me to constantly challenge the established order for the right idea, for the subtlest of emotions.
Projects benefit from the broad spectrum of skills I bring to the creative process – from insights, to creative idea, to best-in-class execution. Inspired by the constant evolution of the digital world, I use technology as a tool to create truly original solutions.
An unrivalled ability for lateral thinking, and a proven track record in joining a project at any stage of development are key assets in delivering optimised, multi-channel, big ideas.
“Creative without strategy is called Art. Creative with strategy is called Advertising.” Jef L. Richards