Mert is a passionate marketer with 15 years’ experience in worldwide digital marketing and eCommerce roles with multinational FMCGs, leading teams in Europe, Middle East and Asia. His end-to-end business management experience entails defining and executing long-term strategies at market level.

At eBusiness Institute, Mert’s capability building and training skills help companies through their digital transformation journey to maximise growth and efficiency. His areas of expertise include eCommerce, Amazon, brand building and data strategy.