Senior Account Director
My passion for digital began when I worked for a brand that needed to breakthrough in a very crowded market. I realised straightaway that digital was the best way for the brand to understand its consumers and to differentiate itself from rival brands. Thanks to highly effective online marketing, the brand achieved 7% market share in only 3 years.
In my role at the eBusiness Institute, I am able to dedicate myself to what I love most in marketing: online. My main objective is to support my clients through their digital transformation so that they can become the best in class!
“A person who never made a mistake never tried anything new.” Albert Einstein