Charlotte Ficat

Digital Transformation Consultant

  • Cross-category marketing experience at local (France) and central level. Worked in cosmetics, spirits, collections, petfood and coffee.
  • 6 years of experience at Nestlé, with Purina and Nespresso : brand strategy definition, communication and digital strategy, product/range launch, brand repositioning with detailed new consumer segmentation in mind, POS toolkit development, support to TIMENA markets.
  • Joined eBI to experience the agency side and take my digital skills to the next level. Cannot stand to stay for too long in my comfort zone. Keen on learning, testing, unlearning, relearning.

You will only fail to learn if you do not learn from failing. Stella Adler