With a background in market research, Amanda spent 11 years in the toy and entertainment industries, with various roles in licensing and brand management for some of the largest global brands and organisations.

Working remotely from the USA, Amanda joined eBusiness Institute in 2014. Her primary role has been to research, analyse and audit global eContent, as well as assist in the content creation process for key clients. During this time, she has completed over 258 Digital Shelf Assessments in 35 countries with more than 329 eRetailers.