Alejandro is highly skilled at solving business problems by turning consumer insights into decisive strategic solutions. Throughout his 15+ year career, which has included roles at Procter & Gamble and Swarovski, he’s become experienced at formulating and delivering innovative projects that enable brands to collaborate with global retailers and realise strong growth together.

Alejandro’s deep understanding of human behaviour and customer centricity allows him to generate relevant insights and CX strategies both online and offline.