Road to direct-to-consumer
Emerging new direct-to-consumer (DTC) models are causing a stir. With access to first-party data, innovative social media practices, and increased pricing power, DTC entrants have gone from curious disrupters to serious competitors. But how can large manufacturers tap into these opportunities?
Challenges to overcome
Most large manufacturers lack the internal capabilities, digital infrastructure or agile mindset to try and behave like successful DTC startups. They often underestimate what is required to drive their own traffic, optimise acquisition costs or take advantage of the data they capture. On top of that, existing retail partners can be resistant to manufacturer DTC efforts.
Challenges to overcome
Most large manufacturers lack the internal capabilities, digital infrastructure or agile mindset to try and behave like successful DTC startups. They often underestimate what is required to drive their own traffic, optimise acquisition costs or take advantage of the data they capture. On top of that, existing retail partners can be resistant to manufacturer DTC efforts.
Why invest in DTC?
Access first-party data
As we move into a cookie-less world, collecting and owning first-party data is increasingly important to create feedback loops
Insight & innovation engine
Launch and test new innovative products on a smaller scale with a faster time to market, and then adjust on the basis of consumer feedback
Control the experience
Move beyond just selling products and incorporate services into a broader, more holistic customer experience that helps build the brand
Combat retailer pressure
Brands no longer have to outspend the competition for better in-store positioning and promotions through pricing or trade spend, or negotiate pricing with retailers for paper-thin margins
Access first-party data
As we move into a cookie-less world, collecting and owning first-party data is increasingly important to create feedback loops
Insight & innovation engine
Launch and test new innovative products on a smaller scale with a faster time to market, and then adjust on the basis of consumer feedback
Control the experience
Move beyond just selling products and incorporate services into a broader, more holistic customer experience that helps build the brand
Combat retailer pressure
Brands no longer have to outspend the competition for better in-store positioning and promotions through pricing or trade spend, or negotiate pricing with retailers for paper-thin margins
How we can help
By combining the expertise of our consulting and creative services with the data and digital commerce infrastructure from Lingaro and Orba, we are now positioned to help clients successfully launch their DTC operations.
Define the opportunity
Build DTC knowledge and get started by defining the value proposition and key objectives specific to your business
Build a business case
Evaluate and research the market demand, internal DTC readiness and macro environment, and build a business case on whether or not to launch a DTC channel
Implement the solution
We can help design and implement the right solutions to address the problems. Create and optimise content to drive impact and achieve positive business outcomes
Measure & optimise
Leverage data to measure and improve business performance. Gather feedback and analyse the process to continuously improve strategy and prepare for scaling up
Define the opportunity
Build DTC knowledge and get started by defining the value proposition and key objectives specific to your business
Build a business case
Evaluate and research the market demand, internal DTC readiness and macro environment, and build a business case on whether or not to launch a DTC channel
Implement the solution
We can help design and implement the right solutions to address the problems. Create and optimise content to drive impact and achieve positive business outcomes
Measure & optimise
Leverage data to measure and improve business performance. Gather feedback and analyse the process to continuously improve strategy and prepare for scaling up
Every business and category faces unique DTC challenges - from onboarding the organisation, through 360 diagnostics, to scaled delivery. This is why eBusiness Institute, Lingaro and Orba worked together to create a joint offering that supports your organisation, wherever you are in your DTC journey.
How do I start?
Book a meeting
To understand how we can help you take advantage of DTC, book a meeting with one of our experts by clicking the button below.
Schedule a session to discuss the possibilities