We’re seeing exciting and innovative digital activities being used to safeguard physical businesses across a wide range of industries, from car dealers – as illustrated in the example from China above – to beauty and hair salons, opticians, cosmetic stores and more.
Necessity is the mother of all invention, as they say.
But there’s an important lesson to be learnt overall from this crisis that I and the eBusiness Institute team have pointed out on a number of occasions – namely that businesses need to embrace the omnichannel and eCommerce. And do so very quickly before another debilitating crisis rears its head.
Capability Building is one of the core services we offer at eBusiness Institute. We’ve recently launched a range of H.O.W. Capability Building programs designed to equip each function of your organisation with the skills to fly solo through the digital transformation.
Among these is our ‘Mastering Online Retailing’ webinar series, which both equips organisations with the skills to successfully sell their products online and prepares them to thrive in this era of digital transformation.
If you would like to learn more about how we could help your business prepare itself for the next decade or develop, set up and deliver ideas like the ones I’ve outlined above, please contact us so that we can share our knowledge and expertise with you.
This article was created and written by Luigi Matrone – CEO & Founder of the eBusiness Institute.
Would you like to benefit from eBusiness Institute’s expertise?
eBusiness Institute focuses on the integration between marketing and sales to drive business results online and offline.
Our team has considerable experience and expertise in successfully developing strategies, capabilities training and creative assets for brands that understand the importance of Digital Transformation, Product eContent, Data & Analytics, Retail Search and Retail Digital Media (RDM) to eCommerce sales success.
Please contact us if you would like to learn more about how the eBusiness Institute could help your organisation gain a competitive edge through these activities.