DISCOVER OUR RETAIL MEDIA GLOSSARY

Businesses are increasingly using retail media to reach their target audiences. This can be a complex and ever-changing landscape, with new terms and concepts emerging all the time. A retail media glossary can help businesses to make sense of this complexity by providing a central repository for definitions of key terms and concepts. This can help to improve communication and collaboration between different departments within an organisation, as well as with external partners. A retail media glossary can also help to improve data quality by ensuring that data is consistently defined and used. This can lead to more accurate and reliable insights, which can help businesses to make better decisions.

A

Retail Media Glossary - Ad Placement

Ad Placement

The location and context in which an advertisement appears on a retail platform, which can affect its visibility and effectiveness.

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Retail Media Glossary - Advertiser Dashboard

Advertiser Dashboard

A platform that allows advertisers to manage their advertising campaigns and monitor their performance on a retail platform.

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Retail Media Glossary - Amazon Advertising

Amazon Advertising

A specific type of Retail Media that involves advertising on the Amazon platform, which has become increasingly popular among brands and retailers.

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B

Retail Media Glossary - Brand Awareness

Brand Awareness

The degree to which a brand is recognised and remembered by potential customers, which is important for Retail Media to increase sales.

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Retail Media Glossary - Brand Positioning

Brand Positioning

The way in which a brand is perceived by customers relative to competitors, which is important for Retail Media to differentiate products and increase sales.

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C

Retail Media Glossary - Click Through Rate (CTR)

Click-Through Rate (CTR)

The percentage of people who click on an advertisement, which is a key metric for evaluating the effectiveness of Retail Media campaigns.

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Retail Media Glossary - Conversion Rate Optimisation

Conversion Rate Optimisation

The process of improving the percentage of website visitors who complete a desired action, such as making a purchase, which is important for Retail Media to increase sales.

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Retail Media Glossary - Cost Per Click (CPC)

Cost Per Click (CPC)

The amount an advertiser pays each time someone clicks on their ad, which is a common pricing model used in Retail Media.

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Retail Media Glossary - Cross-channel Marketing

Cross-channel Marketing

The practice of using multiple channels to reach customers and promote products, which is important for Retail Media to increase brand awareness and sales.

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Retail Media Glossary - Cross-selling

Cross-selling

The practice of offering complementary products or services to customers, which is an important strategy for increasing sales in Retail Media.

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eBusiness Glossary - Customer Experience

Customer Experience

The overall experience a customer has when interacting with a business, which is critical for eBusinesses to ensure customer satisfaction and loyalty.

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Retail Media Glossary - Customer Loyalty

Customer Loyalty

The degree to which customers are committed to a brand or retailer and continue to make purchases over time, which is important for Retail Media to increase repeat business.

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Retail Media Glossary - Customer Retention

Customer Retention

The practice of keeping existing customers engaged and satisfied to encourage repeat purchases, which is another important aspect of Retail Media.

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Retail Media Glossary - Customer Reviews

Customer Reviews

Feedback and ratings provided by customers about products or services, which can influence purchasing decisions and are often featured in Retail Media.

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Retail Media Glossary - Customer Targeting

Customer Targeting

The practice of tailoring marketing efforts to specific customer segments based on factors such as demographics, behaviour, and preferences.

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D

Retail Media Glossary - Data-driven Advertising

Data-Driven Advertising

Advertising that is targeted based on data and insights, such as customer behaviour or preferences, which is a key feature of Retail Media.

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eBusiness Glossary - Digital Marketing

Digital Marketing

Digital marketing refers to the promotion of products or services through digital channels such as search engines, social media, email, and websites. It involves various tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.

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Retail Media Glossary - Dynamic Pricing

Dynamic Pricing

The practice of adjusting prices based on factors such as supply and demand, which is increasingly used in Retail Media to increase competitiveness and profitability.

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G

Retail Media Glossary - Geotargeting

Geotargeting

The practice of targeting ads to specific geographic locations, which is often used in Retail Media to reach local customers.

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I

Retail Media Glossary - Influencer Marketing

Influencer Marketing

The practice of partnering with influential individuals or groups to promote products or services, which has become increasingly popular in Retail Media.

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Retail Media Glossary - In-Store Advertising

In-Store Advertising

Advertising that is displayed within physical retail locations, such as in-store displays or point-of-sale advertisements.

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M

eBusiness Glossary - Mobile Commerce

Mobile Commerce

The buying and selling of goods or services through mobile devices such as smartphones and tablets, which is becoming increasingly important for eBusinesses.

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N

Retail Media Glossary - Native Advertising

Native Advertising

Advertisements that are designed to match the form and function of the platform on which they appear, which is often used in Retail Media to blend in with product listings.

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O

eBusiness Glossary - Omnichannel

Omnichannel

The ability of a business to provide a seamless experience across multiple channels, such as online, in-store, and mobile, which is crucial for eBusinesses to reach and engage customers.

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P

Retail Media Glossary - Personalisation

Personalisation

The practice of tailoring marketing efforts and product offerings to individual customers based on their preferences and behaviours, which is becoming increasingly important in Retail Media.

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Retail Media Glossary - Product Listings

Product Listings

The presentation of products on a retail platform, which often includes product images, descriptions, and reviews.

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Retail Media Glossary - Product Placement

Product Placement

The strategic placement of products within a retail space or marketing campaign, which can influence customer behaviour and purchasing decisions in Retail Media.

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Retail Media Glossary - Product Recommendations

Product Recommendations

Suggestions of related or complementary products that are displayed to customers on a retail platform, which is often used in Retail Media to increase cross-selling.

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Retail Media Glossary - Programmatic Advertising

Programmatic Advertising

The use of automated systems to buy and sell advertising space in real-time, which is increasingly used in Retail Media to reach target audiences.

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R

Retail Media Glossary - Retailtainment

Retailtainment

The use of entertainment and experiential elements in retail spaces to attract and engage customers, which is becoming an important component of Retail Media.

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Retail Media Glossary - Retail Advertising

Retail Advertising

The use of advertising and marketing techniques in retail settings, which is an important component of Retail Media.

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Retail Media Glossary - Retail Analytics

Retail Analytics

The use of data and insights to understand customer behaviour and improve the effectiveness of marketing efforts in Retail Media.

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Retail Media Glossary - Retail Media

Retail Media

Retail Media refers to the advertising and promotional activities that take place within retail environments, such as online marketplaces and physical stores. This can include targeted ads, sponsored product listings, and in-store displays.

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Retail Media Glossary - Retargeting

Retargeting

The practice of serving ads to people who have previously interacted with a brand or product, which is often used in Retail Media to encourage repeat purchases.

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Retail Media Glossary - Return on Advertising Spend (ROAS)

Return on Advertising Spend (ROAS)

A metric that measures the revenue generated by advertising campaigns relative to the cost of those campaigns, which is important for evaluating the ROI of Retail Media.

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S

eBusiness Glossary - Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Search engine optimisation, the process of increasing the quantity and quality of traffic to a website through organic search engine results.

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eBusiness Glossary - Social Commerce

Social Commerce

The use of social media platforms to facilitate online buying and selling of goods and services.

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Retail Media Glossary - Sponsored Products

Sponsored Products

Products that are advertised on a retail platform, such as Amazon or Walmart, and appear in search results or on product pages.

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U

Retail Media Glossary - Up-selling

Up-selling

The practice of offering higher-priced or upgraded versions of products or services to customers, which is another strategy for increasing sales in Retail Media.

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Retail Media Glossary - User-generated Content (UGC)

User-generated Content (UGC)

Content created by customers, such as reviews, photos, or videos, which can be used in Retail Media to increase authenticity and credibility.

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W

Retail Media Glossary - Walmart Advertising

Walmart Advertising

Another specific type of Retail Media that involves advertising on the Walmart platform, which has also gained popularity in recent years.

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