Retail Digital Media Roadmad

About Our Roadmap

Every Business is Different.

Our Retail Digital Media Roadmap is based on building blocks, the eBI take on milestones, that are fundamental to activate an effective RDM campaign, from the most basic to the most advanced.

These building blocks have been created to help you understand the process step by step. They also help us to assess which should be the first or most important focus area based on your company’s structure, strategies and needs.

How do we do it?

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Trainings

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Ready-to-use Tools

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Tailored Services

Get in touch to contact a Retail Digital Media expert

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What do we offer in each building block?

Strategy

To set RDM strategies, you need to understand the landscape thoroughly and must be able to assess where to start

  • Self-assessments
  • Guide to RDM technologies
  • Brand tailored action plans
  • Trainings on RDM for Sales, Marketing and Media teams

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Governance & Vendors

Selecting your partner retailers and defining the right governance can be complex.
RDM roles and responsibilities are split between Sales, Marketing and Media teams making best in class processes crucial

  • Guides to the RDM ecosystem
  • Vendor mapping of RDM strategists and service providers
  • Governance guidance on Global and Local level

Buying / Negotiations

Best in class negotiations are at the heart of effective RDM campaigns, but a different approach and mindset is needed for buying RDM compared to the traditional elements that are negotiated with the Trade

  • Negotiation trainings for Sales teams
  • Tips for effective media discussion
  • Benchmarking
  • KPIs / target guidance

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Planning

RDM offers lots of planning opportunities, which directly impacts your campaign performance. Planning strategies and elements such as the activation period, formats & placements and destination pages must be carefully chosen

  • Activation brief template
  • Fundamentals of planning training for Sales and Media teams

Success Measurement

Defining how to measure your campaign is key for success and future improvement

  • KPI’s and metrics checklist
  • Measurement framework
  • Guide to tracking solutions

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Assets Creation

The creation of RDM assets differs from traditional online advertising. The success of any RDM banner depends first and foremost on the quality of your creative assets

  • Creative quality checks
  • Creative brief template
  • Methodologies for creating winning RDM assets
  • Brand tailored guidance

Do you need help with developing creative assets?
Our Visual Excellence Studio, specializes in developing effective and powerful eContent assets.

More information on our Visual Excellence Studio

Performance Reporting

Creating a solid performance strategy as well as agreeing on all aspects of the process with your retailers is crucial for effective reporting

  • Campaign reporting frameworks
  • Data gathering trainings
  • Tailored campaign analysis

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Some of our Clients

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Logo Nespresso
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Logo Alcon

Get in touch to contact a Retail Digital Media expert

Contact