Every Business is Different
Our Retail Digital Media Roadmap is a set of building blocks designed around milestones that the eBusiness Institute puts in place. These milestones are fundamental to activate effective RDM campaigns, from the most basic to the most advanced.
These building blocks have been created to help you understand the process step by step. They also help us to assess which should be the first or most important focus area based on your company’s structure, strategies and needs.
To set RDM strategies, you need to understand the landscape thoroughly and must be able to assess where to start.
- Guide to RDM technologies
- Brand tailored action plans
- Trainings on RDM for sales, marketing and media teams
Governance & Vendors
Selecting your partner retailers and defining the right governance can be complex.
RDM roles and responsibilities are split between sales, marketing and media teams making best-in-class processes crucial.
- Guides to the RDM ecosystem
- Vendor mapping of RDM strategists and service providers
- Governance guidance on global and local level
Buying / Negotiations
Best-in-class negotiations are at the heart of effective RDM campaigns, but a different approach and mindset is needed for buying RDM compared to the traditional elements that are negotiated with the trade.
- Negotiation trainings for sales teams
- Tips for effective media discussion
- KPIs / target guidance
RDM offers lots of planning opportunities, which directly impact your campaign performance. Planning strategies and elements such as the activation period, formats & placements and destination pages must be carefully chosen.
- Activation brief template
- Fundamentals of planning training for sales and media teams
Defining how to measure your campaign is key for success and future improvement.
- KPIs and metrics checklist
- Measurement framework
- Guide to tracking solutions
The creation of RDM assets differs from traditional online advertising. The success of any RDM banner depends first and foremost on the quality of your creative assets.
- Creative quality checks
- Creative brief template
- Methodologies for creating winning RDM assets
- Brand tailored guidance
Do you need help with developing creative assets?
Our Visual Excellence Studio, specializes in developing effective and powerful eContent assets.
Creating a solid performance strategy, as well as agreeing on all aspects of the process with your retailers, is crucial for effective reporting.
- Campaign reporting frameworks
- Data gathering trainings
- Tailored campaign analysis