About our roadmap

Every Business is different

Our Retail Digital Media Roadmap is a set of building blocks designed around milestones that the eBusiness Institute puts in place. These milestones are fundamental to activate effective RDM campaigns, from the most basic to the most advanced.

These building blocks have been created to help you understand the process step by step. They also help us to assess which should be the first or most important focus area based on your company’s structure, strategies and needs.

How we ensure effective retail digital media

Trainings

Ready-to-use Tools

Tailored Services

Get in touch to contact a retail digital media expert

WHAT DO WE OFFER IN EACH BUILDING BLOCK?

Strategy

To set RDM strategies, you need to understand the landscape thoroughly and must be able to assess where to start.

Governance & Vendors

Selecting your partner retailers and defining the right governance can be complex.
RDM roles and responsibilities are split between sales, marketing and media teams making best-in-class processes crucial.

Buying / Negotiations

Best-in-class negotiations are at the heart of effective RDM campaigns, but a different approach and mindset is needed for buying RDM compared to the traditional elements that are negotiated with the trade.

Planning

RDM offers lots of planning opportunities, which directly impact your campaign performance. Planning strategies and elements such as the activation period, formats & placements and destination pages must be carefully chosen.

Success Measurement

Defining how to measure your campaign is key for success and future improvement.

Assets Creation

The creation of RDM assets differs from traditional online advertising. The success of any RDM banner depends first and foremost on the quality of your creative assets.

Do you need help with developing creative assets?
Our eBusiness Institute Agency specialises in developing effective and powerful eContent assets.

Performance Reporting

Creating a solid performance strategy, as well as agreeing on all aspects of the process with your retailers, is crucial for effective reporting.

GET IN TOUCH TO CONTACT A RETAIL DIGITAL MEDIA EXPERT

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