Our Retail Digital Media Roadmap is a set of building blocks designed around milestones that the eBusiness Institute puts in place. These milestones are fundamental to activate effective RDM campaigns, from the most basic to the most advanced.
These building blocks have been created to help you understand the process step by step. They also help us to assess which should be the first or most important focus area based on your company’s structure, strategies and needs.
Selecting your partner retailers and defining the right governance can be complex.
RDM roles and responsibilities are split between sales, marketing and media teams making best-in-class processes crucial.
Best-in-class negotiations are at the heart of effective RDM campaigns, but a different approach and mindset is needed for buying RDM compared to the traditional elements that are negotiated with the trade.
RDM offers lots of planning opportunities, which directly impact your campaign performance. Planning strategies and elements such as the activation period, formats & placements and destination pages must be carefully chosen.
The creation of RDM assets differs from traditional online advertising. The success of any RDM banner depends first and foremost on the quality of your creative assets.
Do you need help with developing creative assets?
Our eBusiness Institute Agency specialises in developing effective and powerful eContent assets.
Creating a solid performance strategy, as well as agreeing on all aspects of the process with your retailers, is crucial for effective reporting.