Drive visibility and sales
with Retail Digital Media

Watch our introduction video

What is Retail Digital Media (RDM)?

Retail Digital Media, or RDM, is digital advertising that supports brand commercial activities in order to drive sales at a specific eRetailer. It plays a similar role online as Point of Sale (POS) material does in brick & mortar stores.

Online eRetailers play an important role in eCommerce. In addition to selling brands, they now also serve as primary search tools. Today, 2/3 of shoppers research products on retailer websites instead of traditional search engines such as Google.

rdm-example

rdm-example2

Therefore, eRetailers possess strong strategic positions online, this opens up premium opportunities for brands to increase visibility through ads and to connect with a massive number of shoppers at point of sale.

These ads guide shoppers to the product’s detail pages where they can find more information and add it to their carts to ultimately purchase the product.

In a cluttered online world, RDM is a powerful tool that combines Sales, Marketing and Media skills to increase your brand’s visibility and shoppability when it matters the most to boost sales both online and offline.

Why online retail visibility is important

icon-visitors

183 Million

visitors go to Amazon.com every month in the US.
eRetailers get a huge amount of monthly visitors

Source: Statista 2017

icon-buy

Over 21%

of people are more likely to buy a product after exposure
to an ad on a retailer website compared to the same ad on a traditional website

Source: Bazaarvoice by Wakefield 2013

icon-increaase

+25%

increase in basket size with ads on retailer websites

Source: Bazaarvoice by Wakefield 2013

RDM is strategic to win with Retailers

icon-reach

Reaches a massive audience who are willing to shop

icon-drive

Drives traffic
to your
product pages

icon-experience

Improves the shopper experience with your brand

icon-sales

Increases
online and
offline sales

Frequently asked questions about RDM

GOVERNANCE

Which teams are in charge of RDM campaigns?

Success requires brands to operate as a truly integrated company: connecting people, information and processes

RDM requires a combination of skills from Sales, Marketing and Media teams

NEGOTIATIONS

How do I introduce RDM to sales teams?

Buying RDM from Retailers has an impact on overall trade negotiations which means they must be run very carefully. This starts with making sure sales teams are equipped to adopt media buying mindsets

PLANNING

How do I plan effective RDM campaigns?

Planning starts with selecting the retailer to partner with. It requires choosing the right formats and placements essential for a successful plan

ASSETS CREATION

How do I make sure the banners will trigger purchase?

Creative assets should help tackle the communication challenge at each stage of the shopper journey. This is done through the creation of banners that are specifically designed to stand out in crowded retail environments and convey with possible creative constraints from the Retailer side.

CAMPAIGN MEASUREMENT

How do I measure the success of my RDM campaigns?

Defining the right metrics and KPI’s is the starting point. Then, agreeing on sharing conditions with the retailer is crucial to assess a plan’s effectiveness and improve future plans

Insights

How can we help you?

Effective strategies are based on strong fundamentals.

Our Roadmap covers the different building blocks that are fundamental to build Retail Digital Media campaigns.

We help companies assess their current status, observe RDM trends, guide Sales, Marketing and Media teams at each stage of the process, and implement plans.

roadmap

Some of our Clients

logo_alcon
logo_nestle
logo_cpw
logo_pernodricard
logo_pg
logo_who
logo_nespresso
logo_itu
logo_boltongroup
logo_novartis

Get in touch to contact a Retail Digital Media expert

Contact