Drive visibility and sales with Retail Digital Media

WHAT IS RETAIL DIGITAL MEDIA (RDM)?

Retail Digital Media, or RDM, is digital advertising that supports brand commercial activities in order to drive sales at a specific eRetailer. It plays a similar role online as Point of Sale (POS) material does in brick & mortar stores.

Online eRetailers play an important role in eCommerce. In addition to selling brands, they now also serve as primary search tools. Today, 2 out of 3 shoppers of shoppers research products on retailer websites instead of traditional search engines such as Google.

How can product Econtent strategy win online?

183 Million

visitors go to Amazon.com every month in the US. eRetailers get a huge amount of monthly visitors

Source: Statista 2017

Over 21%

of people are more likely to buy a product after exposure to an ad on a retailer website compared to the same ad on a traditional website

Source: Bazaarvoice by Wakefield 2013

+25%

increase in basket size with ads on retailer websites

Source: Bazaarvoice by Wakefield 2013

Why is RDM strategic to win with retailers?

How can we help you?

Effective strategies are based on strong fundamentals

Our Roadmap covers the different building blocks that are fundamental to build Retail Digital Media campaigns.

We help companies assess their current status, observe RDM trends, guide Sales, Marketing and Media teams at each stage of the process, and implement plans.

GET IN TOUCH TO CONTACT A RETAIL DIGITAL MEDIA EXPERT

FREQUENTLY ASKED QUESTIONS ABOUT
RDM

GOVERNANCE

Which teams are in charge of RDM campaigns?

Success requires brands to operate as a truly integrated company: connecting people, information and processes.

RDM requires a combination of skills from sales, marketing and media teams.

NEGOTIATIONS

How do I introduce RDM to sales teams?

Buying RDM from retailers has an impact on overall trade negotiations which means they must be run very carefully. This starts with making sure sales teams are equipped to adopt media buying mindsets.

PLANNING

How do I plan effective RDM campaigns?

Planning starts with selecting the retailer to partner with. It requires choosing the right formats and placements essential for a successful plan.

ASSETS CREATION

How do I make sure the banners will trigger purchase?

Creative assets should help tackle the communication challenge at each stage of the shopper journey. This is achieved through the creation of banners that are specifically designed to stand out in crowded retail environments.

CAMPAIGN MEASUREMENT

How do I measure the success of my RDM campaigns?

Defining the right metrics and KPIs is the starting point. Then, agree with the retailer the terms of sharing, which is crucial to assess a plan’s effectiveness and improve future plans.

Insights

Contact Us