Drive visibility and sales with Retail Digital Media

What is Retail Digital Media (RDM)?

Retail Digital Media, or RDM, is digital advertising that supports brand commercial activities in order to drive sales at a specific eRetailer. It plays a similar role online as Point of Sale (POS) material does in brick & mortar stores.

Online eRetailers play an important role in eCommerce. In addition to selling brands, they now also serve as primary search tools. Today, 2 out of 3 shoppers of shoppers research products on retailer websites instead of traditional search engines such as Google.

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Therefore, eRetailers possess strong strategic positions online, this opens up premium opportunities for brands to increase visibility through ads and to connect with a massive number of shoppers at point of sale.

These ads guide shoppers to the product’s detail pages where they can find more information and add it to their carts to ultimately purchase the product.

In a cluttered online world, RDM is a powerful tool that combines Sales, Marketing and Media skills to increase your brand’s visibility and shoppability when it matters the most to boost sales both online and offline.

Why online retail visibility is important?

Icon People

183 Million

visitors go to every month in the US.
eRetailers get a huge amount of monthly visitors

Source: Statista 2017


Over 21%

of people are more likely to buy a product after exposure
to an ad on a retailer website compared to the same ad on a traditional website

Source: Bazaarvoice by Wakefield 2013



increase in basket size with ads on retailer websites

Source: Bazaarvoice by Wakefield 2013

Why is RDM strategic to win with Retailers?


Reaches a massive audience who are willing to shop


Drives traffic
to your
product pages


Improves the shopper experience with your brand


online and
offline sales

How can we help you?

Effective strategies are based on strong fundamentals

Our Roadmap covers the different building blocks that are fundamental to build Retail Digital Media campaigns.

We help companies assess their current status, observe RDM trends, guide Sales, Marketing and Media teams at each stage of the process, and implement plans.


Get in touch to contact a Retail Digital Media expert


Frequently Asked Questions about RDM


Which teams are in charge of RDM campaigns?

Success requires brands to operate as a truly integrated company: connecting people, information and processes.

RDM requires a combination of skills from sales, marketing and media teams.


How do I introduce RDM to sales teams?

Buying RDM from retailers has an impact on overall trade negotiations which means they must be run very carefully. This starts with making sure sales teams are equipped to adopt media buying mindsets.


How do I plan effective RDM campaigns?

Planning starts with selecting the retailer to partner with. It requires choosing the right formats and placements essential for a successful plan.


How do I make sure the banners will trigger purchase?

Creative assets should help tackle the communication challenge at each stage of the shopper journey. This is achieved through the creation of banners that are specifically designed to stand out in crowded retail environments.


How do I measure the success of my RDM campaigns?

Defining the right metrics and KPIs is the starting point. Then, agree with the retailer the terms of sharing, which is crucial to assess a plan’s effectiveness and improve future plans.


Some of our clients

Logo Nestlé
Logo Nespresso
Logo CPW
Logo P&G
Logo Alcon

Get in touch to contact a Retail Digital Media expert