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Shoppertainment originated in China and it has now started to have an impact across Europe. As the name suggests, it’s a new and entertaining way for brands to successfully engage with the growing online shopping community.
2020 will undoubtedly go down in history as the year that witnessed a worldwide pandemic, the year that saw unprecedented changes to consumer trends on a global scale. But what is the likelihood of those changes remaining in 2021 as the new normal for online shopping?
One of the leading specialists in digital commerce, we at eBusiness Institute are starting the next stage of our journey of innovation and growth. We are marking this with the launch of an exciting and refreshing new brand identity.
Despite being launched into the turmoil of an ongoing global pandemic, we can still expect Alibaba’s Singles Day 2020 to be phenomenal, as the world’s
Will Black Friday 2020 be as lucrative an opportunity for brands and retailers as it has been in previous years? This holiday shopping season will be unlike
We are about to witness an Amazon Prime Day like no other, launched into uncharted waters due to the COVID-19 pandemic. But how successful might
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