The power of the consumer

Ratings & Reviews

Ratings & Reviews are one of the most important success factors in the current eCommerce landscape, but many brands consider them out of their control. However, under the right guidance, brands can take full advantage and use them to influence buying decisions and generate strong consumer insights.

What are Ratings & Reviews?

Ratings & Reviews are online testimonials and ratings of products or services. They allow customers to share their experiences and award an overall star rating, becoming a valuable source of information for others. Consumers see Ratings & Reviews as more objective and trustworthy than brand messages, and they can even have more influence over purchase decisions than price and free shipping.

What are Ratings & Reviews?

Ratings & Reviews are online testimonials and ratings of products or services. They allow customers to share their experiences and award an overall star rating, becoming a valuable source of information for others. Consumers see Ratings & Reviews as more objective and trustworthy than brand messages, and they can even have more influence over purchase decisions than price and free shipping.

Why invest in Ratings & Reviews?

Improve conversion

While shopping, most consumers consult Ratings & Reviews and are influenced by the positive or negative reviews they see

Drive visibility & credibility

Ratings & Reviews often result in higher organic traffic, and a good number of positive reviews increases the credibility of both the brand and the eRetailer

Fuel innovation

Ratings & Reviews allow brands to gather feedback from the customer in order to identify and address potential areas of product improvement

Improve customer satisfaction

When customer service teams moderate the reviews, they are able to provide an official company response to negative reviews, thereby solving complaints in a timely manner

Improve conversion

While shopping, most consumers consult Ratings & Reviews and are influenced by the positive or negative reviews they see

Drive visibility & credibility

Ratings & Reviews often result in higher organic traffic, and a good number of positive reviews increases the credibility of both the brand and the eRetailer

Fuel innovation

Ratings & Reviews allow brands to gather feedback from the customer in order to identify and address potential areas of product improvement

Improve customer satisfaction

When customer service teams moderate the reviews, they are able to provide an official company response to negative reviews, thereby solving complaints in a timely manner

How we can help

We have always been focused on helping our clients create product content that converts. This includes a range of services that can help you to leverage the true value of Ratings & Reviews for your brand.

Generate new customer reviews

Is your product page short on reviews? We can help launch engagement programmes and sampling campaigns to secure reviews from new and existing customers

Improve existing reviews

Negative reviews are a part of business. A unified customer experience platform can help you respond to these reviews and convert negatives into positives

Syndication to drive visibility

With a system in place efficiently collecting new customer reviews, we can help to syndicate them across platforms, giving you social proof at all touchpoints

Analytics to extract insights

Ratings & Reviews are a key data source for voice of consumer research. We can help turn data into valuable insights to improve product content & innovation

Generate new customer reviews

Is your product page short on reviews? We can help launch engagement programmes and sampling campaigns to secure reviews from new and existing customers

Improve existing reviews

Negative reviews are a part of business. A unified customer experience platform can help you respond to these reviews and convert negatives into positives

Syndication to drive visibility

With a system in place efficiently collecting new customer reviews, we can help to syndicate them across platforms, giving you social proof at all touchpoints

Analytics to extract insights

Ratings & Reviews are a key data source for voice of consumer research. We can help turn data into valuable insights to improve product content & innovation

As we were well aware of the strategic importance of Ratings & Reviews, we aimed to turn them into a competitive advantage for our brands. The project recently delivered by the eBusiness Institute team enables us to achieve our goal, and we thank them for their decisive support!

– Philippe Armand, Global Consumer Experience Marketing Director at Michelin
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