The power of the consumer
Ratings & Reviews
Ratings & Reviews are one of the most important success factors in the current eCommerce landscape, but many brands consider them out of their control. However, under the right guidance, brands can take full advantage and use them to influence buying decisions and generate strong consumer insights.
What are Ratings & Reviews?
Ratings & Reviews are online testimonials and ratings of products or services. They allow customers to share their experiences and award an overall star rating, becoming a valuable source of information for others. Consumers see Ratings & Reviews as more objective and trustworthy than brand messages, and they can even have more influence over purchase decisions than price and free shipping.
What are Ratings & Reviews?
Ratings & Reviews are online testimonials and ratings of products or services. They allow customers to share their experiences and award an overall star rating, becoming a valuable source of information for others. Consumers see Ratings & Reviews as more objective and trustworthy than brand messages, and they can even have more influence over purchase decisions than price and free shipping.
Why invest in Ratings & Reviews?
Improve conversion
While shopping, most consumers consult Ratings & Reviews and are influenced by the positive or negative reviews they see
Drive visibility & credibility
Ratings & Reviews often result in higher organic traffic, and a good number of positive reviews increases the credibility of both the brand and the eRetailer
Fuel innovation
Ratings & Reviews allow brands to gather feedback from the customer in order to identify and address potential areas of product improvement
Improve customer satisfaction
When customer service teams moderate the reviews, they are able to provide an official company response to negative reviews, thereby solving complaints in a timely manner
Improve conversion
While shopping, most consumers consult Ratings & Reviews and are influenced by the positive or negative reviews they see
Drive visibility & credibility
Ratings & Reviews often result in higher organic traffic, and a good number of positive reviews increases the credibility of both the brand and the eRetailer
Fuel innovation
Ratings & Reviews allow brands to gather feedback from the customer in order to identify and address potential areas of product improvement
Improve customer satisfaction
When customer service teams moderate the reviews, they are able to provide an official company response to negative reviews, thereby solving complaints in a timely manner
How we can help
We have always been focused on helping our clients create product content that converts. This includes a range of services that can help you to leverage the true value of Ratings & Reviews for your brand.
Generate new customer reviews
Is your product page short on reviews? We can help launch engagement programmes and sampling campaigns to secure reviews from new and existing customers
Improve existing reviews
Negative reviews are a part of business. A unified customer experience platform can help you respond to these reviews and convert negatives into positives
Syndication to drive visibility
With a system in place efficiently collecting new customer reviews, we can help to syndicate them across platforms, giving you social proof at all touchpoints
Analytics to extract insights
Ratings & Reviews are a key data source for voice of consumer research. We can help turn data into valuable insights to improve product content & innovation
Generate new customer reviews
Is your product page short on reviews? We can help launch engagement programmes and sampling campaigns to secure reviews from new and existing customers
Improve existing reviews
Negative reviews are a part of business. A unified customer experience platform can help you respond to these reviews and convert negatives into positives
Syndication to drive visibility
With a system in place efficiently collecting new customer reviews, we can help to syndicate them across platforms, giving you social proof at all touchpoints
Analytics to extract insights
Ratings & Reviews are a key data source for voice of consumer research. We can help turn data into valuable insights to improve product content & innovation
As we were well aware of the strategic importance of Ratings & Reviews, we aimed to turn them into a competitive advantage for our brands. The project recently delivered by the eBusiness Institute team enables us to achieve our goal, and we thank them for their decisive support!
How do I start?
Book a meeting
To understand how our Ratings & Reviews service can improve your eCommerce performance, book a meeting with one of our experts by clicking the button below.
Find out more about Ratings & Reviews