Mert Bürian and Yannis Boukas, two of eBusiness Institute’s top consultants, will be key speakers at a business breakfast hosted by PRS IN VIVO at the Grand Hotel Kempinski, Geneva, on the morning of 8th October.
eBusiness Institute experts will be presenting as part of the Global OmniTour on De-coding the Omni-Channel Path-to-Purchase – Source: PRS IN VIVO
eBusiness Institute’s consultants are highly sought-after as speakers for international business events due to their expertise in matters ranging from digital transformation and strategy to eCommerce and digital consumer trends.
PRS IN VIVO’s mission is to offer insight and consultancy, grounded in behavioral science, to accurately understand, predict and influence consumer choice. This event is part of its ‘Global OmniTour’ with the theme of ‘De-coding the Omni-Channel Path-to-Purchase’. 
What’s the PRS IN VIVO business breakfast about?
Shopping and behavioural experts will be sharing case studies and learnings revealing how attendees can win in Omni Channel Retail through making interventions at the right times in the consumer journey to help drive growth and sales. 
This free event is a ‘must’ for anyone working in eCommerce
The PRS IN VIVO business breakfast should be very relevant and appealing to anyone working in eCommerce in general, so we would encourage anybody working in this sector to attend.
This event is free, but places are limited and in high demand. If you’re interested, we’d urge you to sign up here as soon as possible.
What will we be presenting?
eBusiness Institute experts Mert Bürian (left) and Yannis Boukas (right) – Source: eBusiness Institute
Mert Bürian is one of our key experts on learning and applying new business models in eCommerce settings.
In line with the event’s theme, he and eBusiness Institute colleague Yannis Boukas will be exploring how growth in retail is being predominantly led by eCommerce, and how new engagement and transactional channels are making a digital-first strategy critical to the future of retail business.
The presentation will examine why the majority of ‘bricks and mortar’ retailers have already invested massively in online business and are transforming into ‘bricks and clicks’ businesses, and why the pure player sector is becoming extremely fragmented.
Mert and Yannis will share their recent insights about the eRetailer landscape and online shoppers, and how we help our clients choose the right type of eRetailer to partner with.
Which other speakers will there be?
Mert and Yannis will be sharing the stage at the PRS IN VIVO business breakfast with Ruben Nazario, who will be talking about ‘Driving Sales in Omni Channel Retail through Behavioral Design’, and Melvin Ng, who will take us through his presentation on ‘New Retail in China: The Future of Retail is Now’.
About our experts
Mert Bürian is an Account Director & Senior Expert at eBusiness Institute.
He has a passion for brand building, digital marketing and learning and applying new business models. He has a background in strategic and commercial marketing, innovation, portfolio and business management and has worked for a number of prominent global brands, including Gillette, Crest, Head & Shoulders, Pampers and Duracell.
Mert advises eBusiness Institute clients on their respective eBusiness transformation journeys and helps them grow their business by leveraging the online opportunity.
Yannis Boukas is a Digital Business Transformation Consultant at eBusiness Institute with extensive experience and expertise of FMCG gained during six years at P&G.
He is focused on creating value for brands and business, specialising in product and market development.
This article was written and created by the eBusiness Institute team.
Update #1: If you weren’t able to sign up to attend the event in person, that’s ok, because on Tuesday October 8th, we’ll be providing live updates on our social channels – so make sure you join us:
Update #2: Coming soon, a blog post summarising Mert’s and Yannis’s presentation that we’ll be sharing across our social channels.
Would you like to benefit from eBusiness Institute’s expertise?
The eBusiness Institute focuses on the integration between marketing and sales to drive business results online and offline. We provide business leaders with the know-how and the tools they need to transform business and operational models, step-changing capabilities, processes and integrating technologies in an environment that has been well-prepared to change.
Please contact us if you would like to learn more about how the eBusiness Institute could help your organisation with its expertise in digital transformation, eCommerce and harnessing digital consumer trends.