About Our Roadmap

eContent brings brands to life online

Our eContent Roadmap is a set of building blocks designed around milestones that the eBusiness Institute puts in place. These milestones are fundamental to ensure effective product content, facilitating the online shopper experience and overcoming ePurchase barriers, from the most basic to the most advanced.

These building blocks have been created to help you understand the process step by step. They also help us to assess which should be the first or most important focus area based on your company’s structure, strategies and needs.