Product eContent Services to improve eShopping sales

About our roadmap

Econtent brings brands to life online

eBusiness Transformation is the core of our business philosophy, it is entrenched in everything we deliver to our clients.

Our business objective? Simple. To help you grow your online sales.

eBusiness Institute focuses on six key areas that are deep-rooted in the digital transformation process, enabling you to fully leverage the future of digital.

How we ensure effective product Econtent

GET IN TOUCH TO CONTACT AN PRODUCT ECONTENT EXPERT

WHAT DO WE OFFER IN EACH BUILDING BLOCK?

Audit

In-depth analysis of your brand’s and competitive products, against a proprietary set of building blocks that are proven to drive online sales, clearly identifying eContent gaps and focus areas. We provide brand tailored audits:

Strategize

Partner with brand teams to facilitate the creation of a detailed step by step Action Plan to develop identified gaps, defining clear:

Develop

Create or improve quality eContent assets, to facilitate shopper experience and help overcome ePurchase barriers.

Quality checks of all assets
Design brief templates for assets
Creating winning and scalable eContent assets, methodologies across touchpoints (desktop, mobile, voice)
Brand Assets Guidelines elaboration
Brand tailored end to end management and guidance

Do you need help with developing creative assets?
Our eBusiness Institute Agency specialises in developing effective and powerful eContent assets.

Deploy

Train the organization globally as well as locally (where execution will take place) on usage/repurpose of eContent Assets. Provide guidance on optimal content repository system accessible to all key stakeholders, and support the implementation and syndication of eContent through to its final destination (eRetailers, brand.com).

Brand Assets Guidelines deployment
eContent assets repository/sharing platform
Trainings and education at global and local market levels
Localization of master assets for local markets needs
eRetailers Joint Business Plan negotiation

Measure

Define tools to measure the business impact of eContent assets while also generating insights for future improvement and/or reapplication. Measuring results include:

Understanding and reporting the business impact
Tracking / dashboard of eContent implementation
Set up tracking solutions framework
Formulating recommendations for future actions
Gaining internal support for further investment
Compiling internal case studies

About our roadmap

Econtent brings brands to life online

How we ensure effective product Econtent

Auditing Tools & Methodologies

Hands-on Consulting

Guidelines Development

Observe, Research

Checklists

Project Management

Tailored Services

Trainings

Ready-to-use Tools

GET IN TOUCH TO CONTACT AN PRODUCT ECONTENT EXPERT