eContent Roadmap

About Our Roadmap

eContent brings brands to life online.

Our eContent Roadmap is based on building blocks, the eBusiness Institute take-on milestones, that are fundamental to ensure effective Product Content facilitating the online shopper experience and overcoming epurchase barriers, from the most basic to the most advanced.

These building blocks have been created to help you understand the process step by step. They also help us to assess which should be the first or most important focus area based on your company’s structure, strategies and needs.

How do we do it?

Auditing Tools & Methodologies

Auditing tools & Methodologies

Hands-on Consulting

Hands-on Consulting

Guidelines development

Guidelines development

Observe Research

Observe, Research

Checklists

Checklists

Project Management

Project Management

Tailored Services

Tailored Services

Trainings

Ready-to-use tools

Ready-to-use tools

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What do we offer in each building block?

Audit

In-depth analysis of your brand’s and competitive products, against a proprietary set of building blocks that are proven to drive online sales, clearly identifying eContent gaps and focus areas. We provide Brand tailored audits:

  • For the category, Markets and eRetailers
  • Versus competitors
  • Versus industry benchmark
  • Focusing only on Ratings & Reviews

Strategize

Partner with brand teams to facilitate the creation of a detailed step by step Action plan to develop identified gaps, defining clear:

  • Focus Areas/Workstreams
  • Actions for each Workstream
  • Scope for each Action
  • Roles & Responsibilities, Timings, Measures, eContent Repository and Budget for each Action

Develop

Create or improve quality eContent assets, to facilitate shopper experience and help overcome epurchase barriers.

  • Assets quality checks
  • Assets brief templates
  • Creating winning and scalable eContent assets, methodologies across touchpoints (desktop, mobile, voice)
  • Brand Assets Guidelines elaboration
  • Brand tailored end to end management and guidance

Do you need help with developing creative assets?
Our Visual Excellence Studio, specializes in developing effective and powerful eContent assets.

More information on our Visual Excellence Studio

Deploy

Train the organization globally as well as locally (where execution will take place) on usage/repurpose of eContent Assets, provide guidance on optimal content repository system accessible to all key stakeholders, and support to implement and syndicate eContent to final destination (eRetailers, brand.com).

  • Brand Assets Guidelines deployment
  • eContent assets repository/sharing platform
  • Trainings and education at global and local market levels
  • Localization of master assets for local markets needs
  • eRetailers Joint Business Plan negotiation

Measure

Define tools to measure business impact of eContent assets while also generating insights for future improvement and/or reapplication. Measuring results include:

  • Understanding & Reporting of business impact
  • Tracking / dashboard of eContent implementation
  • Tracking solutions set up
  • Formulating recommendations for future actions
  • Gaining internal support for further investment
  • Compiling internal case studies

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Some of our Clients

Logo Nestlé
Logo Nespresso
Logo CPW
Logo P&G
Logo Alcon

Get in touch to contact an eContent expert

Contact