A Product eContent Gap Analysis highlights weaknesses in a brand’s existing eCommerce content and provides the basis for a powerful new content approach that generates more sales and greater customer loyalty.
The Oral Care category is fiercely competitive. But how do the brands in this category compare with one another when it comes to their Product eContent?
We conducted a category-wide Gap Analysis* to identify the improvements that some of the world’s best-known Oral Care brands need to make to their content to gain a competitive edge over their rivals online. And the results were eye-opening.
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*It should be noted that this is just a ‘lite’ Gap Analysis, and that the final Gap Analyses we deliver to our clients are likely to be far more comprehensive.