Originally launched in 2014, Dote is particularly popular with female Gen-Z shoppers and offers them 150 retailers in one shopping experience. The idea of Shopping Parties came from Dote CEO, Lauren Farleigh, when she overheard some “Dote Creators” online shopping and chatting together and thought that shopping parties would be an ideal way to regain the social experience that was “lost when we stopped going to the mall with our friends.”
We live in an era where people want to watch and be inspired by what others do from Snapchat to Instagram Stories to Twitch. TV reality shows might have lost some of the lust because of the lower appeal non on-demand TV has, but observing the latest trends, from snapchat to live stories, live videos, everything tells us people want to step into someone else’s life.
Let us know what you think:
- How will brands leverage data gleaned from livestreams?
- Where does real-time engagement fit in global marketing strategies?
- Will livestream shopping become a powerful sales channel for Fast Moving Consumer Goods?
Ratings and reviews (R&R’s) are another type of content consumers use to influence their purchases. But that is not the only reason why they are important to your business. Read our full article on why R&R really matter here:
This article was created and written by Luigi Matrone – CEO & Founder of the eBusiness Institute.
At the eBusiness Institute, we have extensive experience of working with numerous brands on their digital transformation. We understand the importance of an optimised consumer experience to drive your brand’s sales online and offline. Contact us to learn more about how we can help you.
—> Update: Following this piece on livestreaming, we explored inspirational commerce as the new chapter in the evolution of eCommerce. Read more about Inspirational Commerce.