On has created real buzz around The Roger, generating a great deal of good old fashioned PR at launch, and providing users with a quite outstanding shopping experience that intrigues and excites through great UX, design and copywriting.
In conclusion – brands must harness the power of livestreaming
We live in an era where people want to watch and be inspired by what others do, whether that be on Snapchat, Instagram Stories or Twitch.
TV reality shows might have lost some of their lustre because of the decreasing appeal of non-’on-demand’ TV, but the latest trends tell us that people want to step into someone else’s life.
Livestreaming is the next manifestation of this human and consumer behaviour – and it’s vital that brands latch on to and harness this powerful phenomenon.
Let us know what you think:
- How will brands leverage data gleaned from livestreams?
- Where does real-time engagement fit in global marketing strategies?
- Will livestream shopping become a powerful sales channel for Fast Moving Consumer Goods?
Following this piece on livestreaming, we explored inspirational commerce as the new chapter in the evolution of eCommerce. Read our article here.
This article was created and written by Luigi Matrone – CEO & Founder of the eBusiness Institute.
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