Once a niche tactic, Live Commerce is now the most engaging way to showcase products. By humanising digital commerce, brands will reap numerous benefits. eBusiness Institute now offers an end-to-end Live Commerce service, from strategy to execution.
What is Live Commerce?
Classic infomercials and TV shopping are experiencing an exciting rebirth with the surge of Live Commerce. Hosted by an influencer, it’s a scripted live event to showcase products with visual demos and live audience questions. It’s the future of retail experiences.
Why invest in Live Commerce?
More web traffic
With recurring events taking place on your eCommerce site, you have a new opportunity to increase your audience
Enhanced product page
Live Commerce provides high quality, advanced product content to enhance your product pages across retailer and owned channels
Bigger basket size
Live Commerce interfaces give you the ability to showcase additional products during the live show and the replay in order to increase cross-selling opportunities
Consumer data acquisition
Promoting Live Commerce events provides the right value exchange to seamlessly capture first party registration data
Increased conversion rate
People buy from people. Live Commerce naturally increases conversion rates
Partnership marketing
Many live events can be executed alongside a sponsored retailer, presenting a fantastic co-marketing opportunity for both brands
More web traffic
With recurring events taking place on your eCommerce site, you have a new opportunity to increase your audience
Enhanced product page
Live Commerce provides high quality, advanced product content to enhance your product pages across retailer and owned channels
Bigger basket size
Live Commerce interfaces give you the ability to showcase additional products during the live show and the replay in order to increase cross-selling opportunities
Consumer data acquisition
Promoting Live Commerce events provides the right value exchange to seamlessly capture first party registration data
Increased conversion rate
People buy from people. Live Commerce naturally increases conversion rates
Partnership marketing
Many live events can be executed alongside a sponsored retailer, presenting a fantastic co-marketing opportunity for both brands
How we can help
Are you interested in piloting your first Live Commerce experience? We provide an end-to-end offering to support you all the way.
Creative strategy & concepts
Sourcing influencers, script writing and event management, we provide everything you need to develop a compelling Live Commerce event
Promotional toolkit
Effective promotion of your Live Commerce event is key. We help you develop your communication strategy to drive traffic from brand, retail and influencer channels
Seamless integration
In less than 30 minutes, your Live Commerce video is integrated into your product and landing pages. The widget is lightweight, fully customisable and secure
Production support
Our team helps with influencer onboarding and training, on-site technical support, real-time moderation during shows, and back-end post-production
Creative strategy & concepts
Sourcing influencers, script writing and event management, we provide everything you need to develop a compelling Live Commerce event
Promotional toolkit
Effective promotion of your Live Commerce event is key. We help you develop your communication strategy to drive traffic from brand, retail and influencer channels
Seamless integration
In less than 30 minutes, your Live Commerce video is integrated into your product and landing pages. The widget is lightweight, fully customisable and secure
Production support
Our team helps with influencer onboarding and training, on-site technical support, real-time moderation during shows, and back-end post-production
Seamless retail integration
Within 30 minutes of your live show, the video is integrated into your product detail page, enabling replays. The Q&A feature displays answers provided during the live show.
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How do I start?
Book a demo
To understand how Live Commerce can boost your brand, book a demo by clicking the button below.
Get in touch to find out how Live Commerce can work for you