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Live Commerce

Once a niche tactic, Live Commerce is now the most engaging way to showcase products. By humanising digital commerce, brands will reap numerous benefits. eBusiness Institute now offers an end-to-end Live Commerce service, from strategy to execution.

What is Live Commerce?

Classic infomercials and TV shopping are experiencing an exciting rebirth with the surge of Live Commerce. Hosted by an influencer, it’s a scripted live event to showcase products with visual demos and live audience questions. It’s the future of retail experiences.

What is Live Commerce? Live Commerce Then and Now Example

Why invest in Live Commerce?

More web traffic

With recurring events taking place on your eCommerce site, you have a new opportunity to increase your audience

Why invest in Live - More web traffic
Why invest in Live - Enhanced product page

Enhanced product page

Live Commerce provides high quality, advanced product content to enhance your product pages across retailer and owned channels

Bigger basket size

Live Commerce interfaces give you the ability to showcase additional products during the live show and the replay in order to increase cross-selling opportunities

Why invest in Live - Bigger basket size
Why invest in Live - Consumer data acquisition

Consumer data acquisition

Promoting Live Commerce events provides the right value exchange to seamlessly capture first party registration data

Increased conversion rate

People buy from people. Live Commerce naturally increases conversion rates

Why invest in Live - Increased conversion rate
Why invest in Live - Partnership marketing

Partnership marketing

Many live events can be executed alongside a sponsored retailer, presenting a fantastic co-marketing opportunity for both brands

More web traffic

With recurring events taking place on your eCommerce site, you have a new opportunity to increase your audience

Why invest in Live - More web traffic
Why invest in Live - Enhanced product page

Enhanced product page

Live Commerce provides high quality, advanced product content to enhance your product pages across retailer and owned channels

Bigger basket size

Live Commerce interfaces give you the ability to showcase additional products during the live show and the replay in order to increase cross-selling opportunities

Why invest in Live - Bigger basket size
Why invest in Live - Consumer data acquisition

Consumer data acquisition

Promoting Live Commerce events provides the right value exchange to seamlessly capture first party registration data

Increased conversion rate

People buy from people. Live Commerce naturally increases conversion rates

Why invest in Live - Increased conversion rate
Why invest in Live - Partnership marketing

Partnership marketing

Many live events can be executed alongside a sponsored retailer, presenting a fantastic co-marketing opportunity for both brands

How we can help

Are you interested in piloting your first Live Commerce experience? We provide an end-to-end offering to support you all the way.

Creative strategy & concepts

Sourcing influencers, script writing and event management, we provide everything you need to develop a compelling Live Commerce event

Live Commerce Creative Strategy
How we can help

Promotional toolkit

Effective promotion of your Live Commerce event is key. We help you develop your communication strategy to drive traffic from brand, retail and influencer channels

Seamless integration

In less than 30 minutes, your Live Commerce video is integrated into your product and landing pages. The widget is lightweight, fully customisable and secure

Seampless integration
Production Support

Production support

Our team helps with influencer onboarding and training, on-site technical support, real-time moderation during shows, and back-end post-production

Live Commerce Creative Strategy

Creative strategy & concepts

Sourcing influencers, script writing and event management, we provide everything you need to develop a compelling Live Commerce event

How we can help

Promotional toolkit

Effective promotion of your Live Commerce event is key. We help you develop your communication strategy to drive traffic from brand, retail and influencer channels

Seampless integration

Seamless integration

In less than 30 minutes, your Live Commerce video is integrated into your product and landing pages. The widget is lightweight, fully customisable and secure

Production Support

Production support

Our team helps with influencer onboarding and training, on-site technical support, real-time moderation during shows, and back-end post-production

Seamless retail integration

Within 30 minutes of your live show, the video is integrated into your product detail page, enabling replays. The Q&A feature displays answers provided during the live show.

Clients

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Book a demo: Live Commerce Book a demo

How do I start?

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To understand how Live Commerce can boost your brand, book a demo by clicking the button below.

Get in touch to find out how Live Commerce can work for you

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