Remote B2B Engagement
Influencing Remote Decision Makers
New behaviours adopted by decision makers during the pandemic appear to be lasting. 70-80% of B2B buyers now prefer remote human or digital self-service interactions with sales reps1. Companies need to revisit their sales models and provide remote sales forces with a new set of tools and training.
Why is remote engagement preferred?
Remote interactions were born out of the pandemic, but B2B decision makers also find them easier to schedule, while reducing traveling time and expenses. And it is clear that they expect these remote options to exist into the future. McKinsey states that 89% of companies expect the changes to remain and welcome remote human interaction.
Why is remote engagement preferred?
Remote interactions were born out of the pandemic, but B2B decision makers also find them easier to schedule, while reducing traveling time and expenses. And it is clear that they expect these remote options to exist into the future. McKinsey states that 89% of companies expect the changes to remain and welcome remote human interaction.
Why invest in Influencing Remote Decision Makers?
Improved turnover
It’s not just the way we interact that has changed. While the turnover created during face-to-face visits is down by 55%, video conference sales have increased by 69%
More effective sales teams
75% of teams who have launched a new omnichannel sales model report that it is at least as effective, if not more effective than legacy models
Better customer experience
Offering more options for how customers engage with sales reps increases the overall experience
Enriched customer data
Layering in digital touchpoints enables marketers to enrich their customer profiles with new data sources, and take advantage of new opportunities
Improved turnover
It’s not just the way we interact that has changed. While the turnover created during face-to-face visits is down by 55%, video conference sales have increased by 69%
More effective sales teams
75% of teams who have launched a new omnichannel sales model report that it is at least as effective, if not more effective than legacy models
Better customer experience
Offering more options for how customers engage with sales reps increases the overall experience
Enriched customer data
Layering in digital touchpoints enables marketers to enrich their customer profiles with new data sources, and take advantage of new opportunities
How we can help
Are you ready to improve your remote engagement with B2B decision makers? We provide an end-to-end service offering to support you all the way.
Connect the customer experience
Deliver the right content in the right time and place. We can help you map the customer journey, connect online & offline touchpoints, and develop CRM workflows
Create an ecosystem of content
Our Creative team is experienced in developing content across the consumer journey and tailoring it to the customer’s needs at each and every stage
Develop sales presentations
From retail concept sells to pharma eDetailing, we can help you create persuasive presentations that will help convert new qualified marketing leads
Create training materials
Leveraging the experience of our Capability Building practice, we can develop a suite of training content to educate key influencers on the sales process
Connect the customer experience
Deliver the right content in the right time and place. We can help you map the customer journey, connect online & offline touchpoints, and develop CRM workflows
Create an ecosystem of content
Our Creative team is experienced in developing content across the consumer journey and tailoring it to the customer’s needs at each and every stage
Develop sales presentations
From retail concept sells to pharma eDetailing, we can help you create persuasive presentations that will help convert new qualified marketing leads
Create training materials
Leveraging the experience of our Capability Building practice, we can develop a suite of training content to educate key influencers on the sales process
As it became apparent that many healthcare professionals prefer remote meetings, we realised we must provide them access to the content that truly matters to them. The eBusiness Institute team helped us to create a bespoke content ecosystem and the response we got was clearly positive.
Download the case study
To see how we helped a leading FMCG brand influence remote healthcare professionals, download our case study: Creating a Connected Content Ecosystem.
Find out more about Influencing Remote Decision Makers