Black Friday 2020 is therefore a great opportunity to convert would-be one-off shoppers into long-term customers with high Customer Lifetime Value.
Our blog article on livestreaming illustrated how Western brands and retailers are cottoning on to the hugely popular Chinese online shopping trend. And it’s likely that this channel could create some fantastic returns for brands during Black Friday 2020 and the holiday shopping season in general.
Equally, consumers respond extremely positively to great video and images, as well as to excellent written descriptions that tell enticing stories about products.
And as part of this thinking, don’t forget the importance of a ‘mobile-first’ approach to your content and about how many brands and retailers are creating great omnichannel experiences by using digital to elevate physical shopping to fantastic new levels.
In conclusion – prepare for a Black Friday like no other
People have talked about the demise of Black Friday for years and been very wrong about it.
By the end of Black Friday 2019, retailers had achieved a record $7.4 billion in online sales alone – and few would bet against 2020 Black Friday and holiday season spending going through the roof in line with the skyrocketing popularity of online shopping.
But online competition continues to intensify. There will be winners and, inevitably, losers.
We think we know which you’d prefer your organisation to be. So, get in touch to discuss how your organisation can take advantage of the Black Friday spending surge, this year and in the future.
This article was written and created by the eBusiness Institute team.
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