We’ve previously explained how powerful a brand and sales channel livestreaming has become in China, and there’s no reason why it can’t generate similar levels of success in the West on a platform – like Shops – ripe for this kind of interactive content.
Mark Zuckerberg has framed Facebook and Instagram Shops as a great channel for smaller businesses struggling to reach customers during lockdown. And that’s commendable.
But Shops is of course going to be a fantastic channel for established brands too.
Our advice is to jump right in and get on with planning how to create great Product eContent and next-level online shopping experiences for these channels that will have consumers coming back for more.
Please contact us if you would like to benefit from our considerable experience in driving sales through irresistible Product eContent that creates great shopping experiences.
This article was written and created by the eBusiness Institute team.
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