In conclusion – RDM is a powerful tool for driving conversions
With its ability to grab the attention of millions of online shoppers and drive them towards conversion, Retail Digital Media is a gamechanger for everybody playing in the eCommerce field.
But how can you ensure that your teams have the necessary skills to help you stay ahead of the game, and gain a competitive advantage?
RDM is a very important aspect of our Mastering Online Retailing H.O.W. Capability Building program that is designed to rapidly upskill your Sales teams and enable your organisation to maximise eCommerce growth.
Through Mastering Online Retailing, your Key Account Managers and Trade Managers will come to understand the value of RDM as a crucial part of discussions with eRetailers, and learn effective methods for including RDM in negotiations with them.
Contact us if you’d like to learn more about Mastering Online Retailing or any other of our H.O.W. Capability Building programs.
This article was written and created by the eBusiness Institute team.
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