Over-The-Counter (OTC) and Consumer Healthcare products are seeing a significant increase in Online Sales through Pure Players, Marketplaces and Bricks & Clicks.
Yet, most Pharmaceutical Companies are not in a position to truly harness the opportunity the Online Sales channel offers, because they have historically been focused on Health Care Practitioners and physical retail. Our End-2-End services allow eBusiness Institute to support OTC and Consumer Healthcare divisions to step-change the way they manage the Online Retail channel.
eBusiness Institute has extensive expertise in helping multinational companies to ‘win’ at Online Retailing.
Our End-2-End offering enables short-term interventions to quickly get up-and-running, and long-term set-ups to successfully integrate Online Retailing with your company’s ways of working.
Learn about how we have helped an acne treatment brand to shine through online advertising; a dermatological brand to reach new diverse markets with creative marketing; and enabled an oral health care group to maximise growth by harnessing the power of Big Data & Analytics. Find out how we have helped these brands win online and to discuss your eCommerce growth opportunities by scheduling a meeting with one of our OTC & Pharma experts.