Search Engine Advertising (SEA)

Search Engine Advertising (SEA)

Search Engine Advertising (SEA)

Paid advertising through a search engine such as Google, Bing, Yahoo etc. These ads are shown alongside organic search results, with the search query (keywords) determining which ads are shown. Typically advertisers pay a fee every time someone clicks on their ad (Pay Per Click), as opposed to traditional advertising where they pay for the number of impressions.

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