Omnichannel Marketing

Omnichannel Marketing

Omnichannel Marketing

Omnichannel refers to the multichannel sales approach that provides the customer with an integrated and seamless shopping experience. No matter where the customer is starting and ending his/her journey (online from a desktop, laptop, phone, or in a brick-and-mortar store), or which are the steps he/she follows, the experience is designed to be interconnected and seamless.

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