Multi-channel

Multi-channel

Multi-channel

A sales approach which offers the consumer the choice between a variety of physical (retail store) and digital channels (online, marketplace, social media) so that they can make their purchases through the medium that best suits them. These physical and digital channels are generally siloed rather than integrated.

Download our eBusiness Glossary

Please, fill the form with your name and email to download the glossary


e-business glossary