Dropshipping is a fulfilment model commonly employed by eBusinesses, wherein the retailer does not hold physical inventory of the products they sell. Instead, when a customer places an order, the retailer forwards the order and shipment details to a third-party supplier or manufacturer, who then ships the products directly to the customer. In this model, the retailer essentially acts as an intermediary, facilitating the transaction between the customer and the supplier.

Examples of applications

The application of Dropshipping is prevalent across various e-commerce platforms and industries. Here are some examples:

  1. Online Retailers: Many online retailers, especially those starting out or operating on a smaller scale, utilise Dropshipping to offer a wide range of products without the need for inventory storage. They partner with suppliers or manufacturers who handle the product fulfilment and shipping processes, allowing the retailer to focus on marketing, customer service, and growing their business.
  2. Niche and Specialised Stores: Dropshipping is particularly advantageous for niche or specialised stores that cater to specific product categories or target audiences. These retailers can curate a selection of products from various suppliers, offering a diverse range of items without the overhead costs associated with stocking inventory.
  3. Marketplaces and Aggregators: Some e-commerce marketplaces and aggregators operate on a Dropshipping model, connecting retailers with suppliers or manufacturers. These platforms provide a centralised hub where retailers can source products from multiple suppliers, streamlining the process of product selection, order management, and shipping.


Benefits of Dropshipping for eBusinesses include:

  1. Low Startup Costs: One of the key advantages of Dropshipping is its low barrier to entry. Since retailers do not need to invest in inventory upfront, they can launch their online store with minimal capital. This eliminates the need for warehousing, inventory management systems, and associated costs, making it an attractive option for entrepreneurs and small businesses.
  2. Reduced Operational Complexity: Dropshipping simplifies the operational aspects of running an eBusiness. Retailers do not need to handle inventory storage, packaging, or shipping logistics, as these tasks are managed by the suppliers. This allows retailers to focus on core business activities such as marketing, customer support, and expanding their product offerings.
  3. Wide Product Selection: With Dropshipping, retailers can offer a wide range of products without the constraints of physical inventory. They can collaborate with multiple suppliers or manufacturers, curating a diverse product catalogue to cater to different customer preferences. This flexibility enables retailers to adapt and expand their product offerings more easily.
  4. Scalability and Flexibility: Dropshipping offers scalability as retailers can scale their business without the need for additional warehouse space or inventory management. Retailers can adjust their product offerings based on market demand, quickly adding or removing products from their online store as needed. This flexibility allows for rapid experimentation and adaptation to changing market trends.
  5. Global Reach: Dropshipping opens up opportunities for eBusinesses to cater to customers worldwide. By partnering with suppliers or manufacturers who offer international shipping, retailers can fulfil orders from customers located in different countries. This global reach expands the customer base and potentially increases sales opportunities.

In summary, Dropshipping is a fulfilment model where retailers do not hold inventory but instead forward customer orders to third-party suppliers or manufacturers who handle the product fulfilment and shipping. It offers benefits such as low startup costs, reduced operational complexity, wide product selection, scalability, and global reach. Dropshipping empowers eBusinesses to focus on marketing, customer service, and business growth, while leveraging the expertise and resources of suppliers for efficient order fulfilment.

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