Amazon Advertising Platform (AAP)

This term refers to a specific Amazon ad offering. It is a programmatic solution, or Amazon’s own demand-side platform. AAP is the only way advertisers can reach Amazon’s audience segments off of Amazon owned-and-operated properties. With AAP, advertisers can either work with an Amazon account team to plan and execute their ad campaigns, or they can do programmatic buying on their own through a self-serve platform.

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