eRetailer Segmentation is the breakdown into different tiers of eRetailers capabilities and functionalities. Global Retail ecommerce sales are expected to reach 4.5 trillion by 2021.
Since most retailer segmentations only dive down into eRetailer & Store type, we’ve created and defined deeper segmentations for a wide range of global eRetailers allowing us to facilitate and give brands a better understanding of the eRetailers landscape, by covering topics like:
- eRetailers Segmentation
- eRetailers Features
- Retail Digital Media Availability
- Innovation Investments
We’ve broken down the major eRetailers into 6 tiers and 12 different Segmentation Categories:
Why is the eRetailer Segmentation Important?
Because consumers are using their computers, mobile phones, tablets, and voice enabled devices all throughout the path to product purchase.
To boost and gain the physical AND virtual shelf space, market share, and/or brand awareness by understanding Retailers capabilities and limitations.
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Mobile eCommerce sales growth
Source: eMarketer, The Forester Wave
Why Think About eRetailer Segmentation?
Understand Capabilities and Limitations
Gain Actionable Insights
Look towards Innovation
How can we help you?
Effective eRetailer Sales are based on strong eRetailer understanding.
Our eRetailer Segmentation and Database provides an effective eRetailer understanding based on a strong eRetailer Segmentation that provides actionable insights.
Frequently Asked Questions about eRetailer Segmentation
What does the eRetailer Segmentation Cover?
The eRetailer Segmentation Database covers all topics related to eContent (Basic & Advanced); General Information (Language options, Delivery); Retail Digital Media; Segmentations (Type, Platform)
How do I use it?
The eRetailers Segmentation can be used as a reference guide or used with EBI’s specialized guidance.
How does it help with strategic Business decisions?
With EBI’s lead, the eRetailer Segmentation can help guide your internal discussions on best courses of actions at the eRetailer level for all your needs.