eRetailer Segmentation is the breakdown into different tiers of eRetailers’ capabilities and functionalities. Since most retailer segmentations only dive down into eRetailer & Store type, we’ve created and defined deeper segmentations for a wide range of global eRetailers allowing us to facilitate and give brands a better understanding of the eRetailers landscape, by covering topics like:
- eRetailer Segmentation
- eRetailer Features
- Retail Digital Media Availability
- Innovation Investments
Global Retail eCommerce sales are expected to reach 4.5 trillion by 2021.
We’ve broken down the major eRetailers into 6 tiers and 12 different Segmentation Categories:
eRetailer Segmentation is becoming increasingly important as consumers use computers, mobile phones, tablets and voice enabled devices throughout the path to product purchase.
To boost and gain the physical AND virtual shelf space, market share, and/or brand awareness by understanding eRetailer’s capabilities and limitations.
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Mobile eCommerce sales growth
Source: eMarketer, The Forester Wave
What does the eRetailer Segmentation Cover?
The eRetailer Segmentation Database covers all topics related to eContent (Basic & Advanced); General Information (Language options, Delivery); Retail Digital Media; Segmentations (Type, Platform).
How do I use it?
The eRetailers Segmentation can be used as a reference guide or used with EBI’s specialized guidance.
How does it help with strategic Business decisions?
With EBI’s lead, the eRetailer Segmentation can help guide your internal discussions on best courses of actions at the eRetailer level for all your needs.