An eCommerce Glossary is a valuable resource for both customers and employees. It helps customers to understand the jargon of eCommerce, and it can help employees to communicate more effectively with each other.

Our well-written eCommerce Glossary includes definitions of common eCommerce terms, as well as examples of how these terms are used. Including an eCommerce Glossary help us to improve customer satisfaction and employee productivity. It also helps to make our website more user-friendly and accessible to a wider range of people.


eBusiness Glossary - Affiliate Marketing

Affiliate Marketing

A performance-based marketing strategy where affiliates promote a product or service and earn a commission for each sale they generate.

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eBusiness Glossary - Conversion Rate

Conversion Rate

The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form, which is a key metric for eBusinesses.

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Retail Media Glossary - Cross-selling


The practice of offering complementary products or services to customers, which is an important strategy for increasing sales in Retail Media.

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eCommerce Glossary - Customer Service

Customer Service

The support provided to customers before, during, and after a purchase is made.

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eCommerce Glossary - Digital Wallet

Digital Wallet

A software application that allows users to store, send, and receive digital currencies and make online payments.

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eBusiness Glossary - Dropshipping


A fulfilment model where a retailer does not hold inventory but instead forwards customer orders and shipment details to a third-party supplier, which is a popular model for eBusinesses.

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eBusiness Glossary - E-commerce


The buying and selling of goods or services online, which is a key aspect of eBusiness.

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eCommerce Glossary - E-tailer


An online retailer who sells goods or services directly to consumers through the internet.

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eBusiness Glossary - Fulfilment


The process of receiving and processing an order, preparing it for shipment, and delivering it to the customer, which is a key operational aspect of eBusinesses.

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eCommerce Glossary - Inventory Management

Inventory Management

The process of managing the stock of goods a business has on hand for sale.

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eBusiness Glossary - Mobile Commerce

Mobile Commerce

The buying and selling of goods or services through mobile devices such as smartphones and tablets, which is becoming increasingly important for eBusinesses.

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eCommerce Glossary - Online Shopping

Online Shopping

The act of buying goods or services from a seller through the internet.

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eBusiness Glossary - Payment Gateway

Payment Gateway

The technology used to securely process online payments, which is essential for eBusinesses to accept payments online.

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Retail Media Glossary - Personalisation


The practice of tailoring marketing efforts and product offerings to individual customers based on their preferences and behaviours, which is becoming increasingly important in Retail Media.

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eCommerce Glossary - Product Review

Product Review

A written evaluation of a product or service by a customer who has purchased and used it.

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eCommerce Glossary - Responsive Design

Responsive Design

A website design that adjusts its layout to fit the size of the device being used to access it.

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eBusiness Glossary - Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Search engine optimisation, the process of increasing the quantity and quality of traffic to a website through organic search engine results.

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eCommerce Glossary - Shopping App

Shopping App

A mobile application used for online shopping.

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eCommerce Glossary - Shopping Cart

Shopping Cart

A software application used in online shopping to enable customers to select items for purchase.

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eBusiness Glossary - Social Commerce

Social Commerce

The use of social media platforms to facilitate online buying and selling of goods and services.

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eCommerce Glossary - SSL Certificate

SSL Certificate

A digital certificate that authenticates the identity of a website and encrypts information sent to the server.

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eCommerce Glossary - Subscription Service

Subscription Service

An e-commerce business model where customers pay a recurring fee for access to products or services.

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eBusiness Glossary - User Experience (UX)

User Experience (UX)

The overall experience a user has when interacting with a website or application, which is crucial for eBusinesses to ensure customer satisfaction.

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eCommerce Glossary - Virtual Storefront

Virtual Storefront

A website that serves as an online retail store for a business.

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