In the digital era, businesses are increasingly using eBusiness to conduct their operations. This can lead to a proliferation of new terms and concepts, which can make it difficult for employees and customers to understand what is being discussed. An eBusiness Glossary can help to solve this problem by providing a central repository for definitions of key terms and concepts related to eBusiness. This can help to improve communication and collaboration within an organisation, as well as with external partners. An eBusiness Glossary can also help to improve data quality by ensuring that data is consistently defined and used. This can lead to more accurate and reliable insights, which can help businesses to make better decisions.
A testing method where two versions of a webpage or app are compared to determine which one performs better, which is important for eBusinesses to optimise their websites and applications.
A performance-based marketing strategy where affiliates promote a product or service and earn a commission for each sale they generate.
The development of intelligent machines that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation.
Large and complex data sets that cannot be processed using traditional data processing techniques.
The use of data and analytical tools to provide insights into business operations and decision-making.
The strategy a business uses to generate revenue, which is important for eBusinesses to create a sustainable and profitable model.
The delivery of computing services such as servers, storage, databases, and software over the internet, rather than on local servers or personal computers.
The creation and distribution of valuable content to attract and engage a target audience, which is important for eBusinesses to build brand awareness and trust.
The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form, which is a key metric for eBusinesses.
A software application or set of related programs that are used to create and manage digital content.
The overall experience a customer has when interacting with a business, which is critical for eBusinesses to ensure customer satisfaction and loyalty.
The strategy and technology used to manage interactions with customers and potential customers, which is crucial for eBusinesses to maintain customer loyalty.
The protection of digital systems and data from unauthorized access or attacks, which is essential for eBusinesses to safeguard their customers’ information and trust.
The process of examining and interpreting data to discover useful insights and draw conclusions.
The protection of personal and sensitive information from unauthorised access, use, and disclosure.
The use of online channels to display ads to potential customers, which is important for eBusinesses to attract new customers and increase sales.
Any digital content or intellectual property owned by a business, such as trademarks, copyrights, and digital media, which is important for eBusinesses to protect and leverage.
The online representation of a person or business, which is important for eBusinesses to establish trust and credibility with customers.
Digital marketing refers to the promotion of products or services through digital channels such as search engines, social media, email, and websites. It involves various tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.
A product that is delivered electronically, such as software, music, or e-books, which is a popular product category for eBusinesses.
The integration of digital technology into all areas of a business, which is necessary for eBusinesses to stay competitive.
A fulfilment model where a retailer does not hold inventory but instead forwards customer orders and shipment details to a third-party supplier, which is a popular model for eBusinesses.
eBusiness, or electronic business, refers to the use of technology to conduct business transactions online. It includes buying and selling goods and services, providing customer support, and collaborating with business partners via the internet.
The network of interconnected businesses and platforms that support eBusinesses, which is important for eBusinesses to build partnerships and collaborations.
The process of receiving and processing an order, preparing it for shipment, and delivering it to the customer, which is a key operational aspect of eBusinesses.
The process of planning, implementing, and controlling the movement of goods and services, which is crucial for eBusinesses to ensure timely and efficient delivery.
A type of artificial intelligence that enables systems to automatically learn and improve from experience without being explicitly programmed.
The buying and selling of goods or services through mobile devices such as smartphones and tablets, which is becoming increasingly important for eBusinesses.
The use of online channels to display ads to potential customers, which is a key strategy for eBusinesses to attract new customers.
The ability of a business to provide a seamless experience across multiple channels, such as online, in-store, and mobile, which is crucial for eBusinesses to reach and engage customers.
The technology used to securely process online payments, which is essential for eBusinesses to accept payments online.
Search engine optimisation, the process of increasing the quantity and quality of traffic to a website through organic search engine results.
The use of social media platforms to promote products or services, which is important for eBusinesses to reach and engage customers.
The use of social media platforms to facilitate online buying and selling of goods and services.
The coordination of activities involved in the production and delivery of goods and services, which is important for eBusinesses to ensure a reliable and efficient supply chain.
The overall experience a user has when interacting with a website or application, which is crucial for eBusinesses to ensure customer satisfaction.
The visual design and layout of a website or application, which is important for eBusinesses to provide an intuitive and user-friendly experience.
The service of storing website files on a server so that they can be accessed over the internet, which is essential for eBusinesses to have an online presence.