It is a complete end-to-end process to improve the eBusiness capabilities across your organization, in a structured, standardized and effective way.
This process enables markets and central teams across all functions to grow their eBusiness capabilities in the topics that matter the most, always aligned with the identified eBusiness strategy and priorities. While the exact steps are tailored to each company’s needs, here is an example of what a step-by-step approach would look like:
Measure results and improve strategy where necessary.
Global / Regional / Local market eBusiness Organization
Global / Regional / Local market Marketing & Media Organization
Regional / Local market Commercial Organization
Other related functions/roles such as Supply Chain, Search, Consumer Research etc.
eBusiness is the fastest growing part of most companies at an average rate of 20% YOY
The opportunity is much higher for the companies that have a solid eBusiness strategy and ensure sufficient maturity level across the organization
Understanding your opportunities before creating a capability building plan is crucial to maximize results
Identifies priority areas according to the eBusiness strategy (company level)
Builds tailored trainings according to the needs & maturity level of each market / region
Creates a clear Action Plan to drive implementation & measurement of results
This is an exercise that can only be successfully achieved with the functional experts at a central level, and the thinking is rooted in the company’s eBusiness Strategy.
This is being identified during the assessment phase and always based on the identified eBusiness Strategy (company level).
As soon as the capability building topics have been identified and the relevant trainings have been completed, each market / category will create a detailed Action Plan based on a combination of the things they learned and the priorities they already have in their workplan.
The delivery method can really vary depending on the needs and maturity level. From live workshops (most common) to remote delivery, to train-the-trainer sessions or even online self-training modules, each method has pros and cons and can be considered depending on the specific situation.
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Our eBusiness Academy Roadmap covers the fundamental building blocks, which are necessary in order to provide local markets with the right capabilities to drive online sales, following the company’s eBusiness Strategy.
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