A knowledge sharing hub to keep you up to speed with the latest digital advancements

How accessible are your digital properties?


It’s easy to think that your online content is accessible to all. But have you ever considered how a visually impaired user actually experiences your content? Around 2.2 billion people globally suffer from some form of vision impairment*.

Forward thinking brand owners work to make sure their digital content is accessible to all.

It’s not just the right thing to do, it’s a winning formula that makes perfect business sense. By optimising their content for everyone, businesses can significantly improve the user experience and drive more traffic to their pages.

Accessibility audits drive inclusion

How can businesses optimise the accessibility of their content across a large and fragmented landscape? We recently conducted an accessibility audit for Danone, focusing on visual impairment. Our findings and recommendations provided clear guidelines to markets, setting the standards for inclusivity across all their DTC sites globally.

“Our vision is to be able to serve all our consumers and, therefore, to remove barriers to accessibility from all Danone DTC websites. To achieve this vision, we partnered with eBusiness Institute to conduct an audit of key Danone websites, and provided guidelines on accessibility for all markets globally.”
– Victoria Ivanova, Global Head of Direct to Consumer & New Business Models

Interested in learning more?

Get in touch with me to discuss this opportunity further by replying to this email or booking a meeting using the button below.

*Source: https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment

As a valued partner who would benefit from being up to speed with the latest trends, I’ve added you to eBusiness Institute’s exclusive new knowledge sharing hub. If you no longer wish to receive these insights, click here  to unsubscribe.

© 2021 eBusiness Institute – All rights reserved

Rue de Lausanne, 36 | 1201 | Geneva | Switzerland . www.ebusinessinstitute.com . feedback@ebusinessinstitute.com eBusiness Institute Privacy Policy