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How accessible are your digital properties?
Hi,
It’s easy to think that your online content is accessible to all. But have you ever considered how a visually impaired user actually experiences your content? Around 2.2 billion people globally suffer from some form of vision impairment*.
Forward thinking brand owners work to make sure their digital content is accessible to all.
It’s not just the right thing to do, it’s a winning formula that makes perfect business sense. By optimising their content for everyone, businesses can significantly improve the user experience and drive more traffic to their pages.
Accessibility audits drive inclusion
How can businesses optimise the accessibility of their content across a large and fragmented landscape? We recently conducted an accessibility audit for Danone, focusing on visual impairment. Our findings and recommendations provided clear guidelines to markets, setting the standards for inclusivity across all their DTC sites globally.
– Victoria Ivanova, Global Head of Direct to Consumer & New Business Models
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*Source: https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment
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