Do your Sales teams need to upskill to meet tomorrow’s eCommerce opportunities?

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eBusiness-Institute-Profile
eBusiness Institute Team

The companies that thrive in the future will be the ones that prepare for change and upskill their people to meet tomorrow’s challenges and opportunities. This is very much true of companies that want to maximise eCommerce growth.

‘There is nothing permanent except change’. 

That ancient wisdom (often paraphrased as ‘The only constant is change’) from the late-6th century BC philosopher Heraclitus[1] is perhaps more pertinent today – in the midst of the COVD-19 crisis – than it has ever been.

The huge spike in the popularity of online shopping is one such significant – even profound – change. Are you and your teams in a good place to help meet this new demand and maximise eCommerce growth in the future? Or do you need to quickly upskill so as not to be left behind?

Upskill your Sales team - Online Retailing 1
Online Retailing is changing all the time – do your sales team have the capabilities to keep pace with that change? – Image source: Shutterstock

Building online retailing capabilities for tomorrow’s world

In this fast-evolving era of digital transformation, Online Retailing will be of paramount importance to any business that wants to thrive in the coming decade.

Although eCommerce has been around for almost 30 years, very few organisations today can claim to have mastered the art of selling their products online. 

If you wonder why so many brands have been so quick to adapt – and, as a result, thrive – during the COVID-19 crisis, it’s because they’ve upskilled their teams and had the skills, knowledge, processes and tools in place and data at their disposal to make the most of the Online Retailing opportunity

eCommerce demand sky-rocketing as a result of COVID-19

The popularity of online shopping – already rapidly on the rise before COVID-19 – has understandably sky-rocketed during the global lockdown. 

Short-term consumer habits developed by huge numbers of new online shoppers during the crisis will solidify and become long-term. They will have realised how easy and convenient it is to shop this way – and they won’t turn back. 

Can your organisation meet the growing expectations of new and existing online shoppers in the future?

Upskill your Sales team - Online Retailing 2
Is your organisation in a good position to meet the long-term demand for online shopping that has sky-rocketed during the COVID-19 lockdown? – Image source: Visual Capitalist

H.O.W. to Master Online Retailing

A failure to give your sales people the skills needed to Master Online Retailing will be highly detrimental to your company’s future success.

eBusiness Institute’s H.O.W. capability building programs – such as Mastering Online Retailing – are designed to bring your organisation fully up-to-date, upskill your Sales teams and prepare you for the future. 

Our Mastering Online Retailing series consists of 10 interactive webinars (a mix of fundamental and advanced) that will enable your organisation to rapidly update its eCommerce capabilities, leverage proven tools for setting short and long-term strategies, and – ultimately – achieve online sales goals.

Our H.O.W. Capability Building programs are designed to allow your company to fly solo and invent its own tomorrow. As with all our H.O.W. Capability Building programs, Mastering Online Retailing is highly action-focused and gives your teams the practical – as opposed to theoretical – skills and learnings required to succeed in this fast-changing world. 

In conclusion – don’t get left behind

The demand for eCommerce was rapidly on the rise before the COVID-19 lockdown, and has gone through the roof during the crisis

While this might result in a great long-term opportunity, it could also present huge problems to under-prepared organisations with teams that don’t have the Online Retailing skills to meet the challenges that such huge demand could bring. 

It’s therefore more important than ever that companies invest in learning and development for their people now to maximise eCommerce growth and ensure a successful future.

Contact us if you’d like to learn more about how eBusiness Institute can help prepare you and your teams.


This article was written and created by the eBusiness Institute team
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Learn to get ahead with H.O.W.

eBusiness Institute’s H.O.W. (Hands-On Workshops and Webinars) online Capability Building programs are designed to allow your company to fly solo and invent its own tomorrow.

We want to equip each function of your organisation with the practical skills and learnings required to succeed in a fast-changing world. 

Our Capability Building programs rely on a fundamental motto: it’s not just what they learn, but H.O.W. they learn it. 

From ‘Big Data & AI’ to our ‘Mastering Online Retailing’ series, contact us to find out more about the wide range of highly practical H.O.W. online Capability Building courses that will give your company what it needs to create efficiencies, improve processes and maximise profit.

Sources

[1] https://www.iep.utm.edu/heraclit/ 

[2] https://enterprisersproject.com/article/2019/8/why-digital-transformations-fail-3-reasons 

[3] https://readwrite.com/2019/06/03/people-first-the-golden-rule-of-retail-digital-transformation/ 

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