Globally there are approx. 363 million digital natives. These shoppers have become accustomed to online shopping and mobile devices, making them active consumers for Digital Native Brands.
Digital Native Brands offer their products in subscription eCommerce models marketed directly at their target consumers online and so are innovating on both the product and distribution font.
Start-ups are applying the same sort of technologies that have already transformed the broader retail industry from direct-to-consumer business models, subscription options, personalized products, and more.