DISCOVER OUR DIGITAL MARKETING GLOSSARY

In the digital marketing era, it is more important than ever for businesses to have a clear understanding of the jargon and terminology used in the industry. This is where our digital marketing glossary comes in. A digital marketing glossary is a valuable resource that helps eBusiness Institute to improve customer understanding, by providing precise and concise definitions of digital marketing terms. We are looking for everyone to be on the same page with regard to the terminology used in digital marketing, which can lead to improved efficiency and productivity.

If you are looking for ways to improve your business’s digital marketing efforts, take a look at our digital marketing glossary to improve your understanding.

A

eBusiness Glossary - A-B Testing

A/B testing

A testing method where two versions of a webpage or app are compared to determine which one performs better, which is important for eBusinesses to optimise their websites and applications.

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eBusiness Glossary - Affiliate Marketing

Affiliate Marketing

A performance-based marketing strategy where affiliates promote a product or service and earn a commission for each sale they generate.

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Digital Marketing Glossary - Analytics

Analytics

The measurement and analysis of data related to digital marketing campaigns to evaluate performance and inform decision-making.

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Digital Marketing Glossary - Audience Targeting

Audience Targeting

The practice of identifying and reaching a specific audience for a product or service through digital marketing channels.

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B

Digital Marketing Glossary - Branding

Branding

The process of creating and maintaining a brand identity, including a unique name, logo, and messaging.

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C

ChatGPT Glossary - Chatbot

Chatbot

A computer program designed to simulate conversation with human users, which ChatGPT can be used as the core component of.

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eBusiness Glossary - Content Marketing

Content Marketing

The creation and distribution of valuable content to attract and engage a target audience, which is important for eBusinesses to build brand awareness and trust.

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Digital Marketing Glossary - Content strategy

Content Strategy

The development and implementation of a plan for creating and distributing content to achieve marketing goals.

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Retail Media Glossary - Conversion Rate Optimisation

Conversion Rate Optimisation

The process of improving the percentage of website visitors who complete a desired action, such as making a purchase, which is important for Retail Media to increase sales.

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Digital Marketing Glossary - Customer Journey

Customer Journey

The path a customer takes from initial awareness of a product or service to final purchase and beyond.

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eBusiness Glossary - Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

The strategy and technology used to manage interactions with customers and potential customers, which is crucial for eBusinesses to maintain customer loyalty.

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D

Digital Marketing Glossary - Display Advertising

Digital Advertising

The use of online channels to display ads to potential customers, which is important for eBusinesses to attract new customers and increase sales.

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eBusiness Glossary - Digital Marketing

Digital Marketing

Digital marketing refers to the promotion of products or services through digital channels such as search engines, social media, email, and websites. It involves various tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.

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Digital Marketing Glossary -Digital Marketing Strategy

Digital Marketing Strategy

The development and implementation of a comprehensive plan for using digital marketing channels to achieve business goals.

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Digital Marketing Glossary - Display Advertising

Display Advertising

The use of banner ads or other forms of graphical advertising on websites or social media platforms to promote a product or service.

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E

Digital Marketing Glossary - Email Marketing

Email Marketing

The practice of sending commercial messages to a group of people via email.

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I

Retail Media Glossary - Influencer Marketing

Influencer Marketing

The practice of partnering with influential individuals or groups to promote products or services, which has become increasingly popular in Retail Media.

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L

Digital Marketing Glossary - Landing Page

Landing Page

A web page designed specifically to convert visitors into leads or customers through a call-to-action.

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M

Digital Marketing Glossary - Marketing Automation

Marketing Automation

The use of software to automate repetitive marketing tasks, such as email campaigns or social media posts.

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Digital Marketing Glossary - Marketing Funnel

Marketing Funnel

The process of guiding a customer through the different stages of the customer journey, from awareness to conversion and retention.

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Digital Marketing Glossary - Mobile Marketing

Mobile Marketing

The use of mobile devices to promote a product or service, such as SMS or in-app advertising.

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P

Digital Marketing Glossary - Pay-per-click (PPC)

Pay-per-click (PPC)

An advertising model where advertisers pay a fee each time their ad is clicked.

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R

Retail Media Glossary - Retargeting

Retargeting

The practice of serving ads to people who have previously interacted with a brand or product, which is often used in Retail Media to encourage repeat purchases.

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S

Digital Marketing Glossary - Search engine marketing (SEM)

Search Engine Marketing (SEM)

A form of digital marketing that involves promoting a website through paid advertising on search engines.

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eBusiness Glossary - Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Search engine optimisation, the process of increasing the quantity and quality of traffic to a website through organic search engine results.

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eBusiness Glossary - Social Media Marketing

Social Media Marketing

The use of social media platforms to promote products or services, which is important for eBusinesses to reach and engage customers.

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U

eBusiness Glossary - User Experience (UX)

User Experience (UX)

The overall experience a user has when interacting with a website or application, which is crucial for eBusinesses to ensure customer satisfaction.

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Retail Media Glossary - User-generated Content (UGC)

User-generated Content (UGC)

Content created by customers, such as reviews, photos, or videos, which can be used in Retail Media to increase authenticity and credibility.

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V

Digital Marketing Glossary - Video Marketing

Video Marketing

The use of videos to promote a product or service.

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