In the digital marketing era, it is more important than ever for businesses to have a clear understanding of the jargon and terminology used in the industry. This is where our digital marketing glossary comes in. A digital marketing glossary is a valuable resource that helps eBusiness Institute to improve customer understanding, by providing precise and concise definitions of digital marketing terms. We are looking for everyone to be on the same page with regard to the terminology used in digital marketing, which can lead to improved efficiency and productivity.
If you are looking for ways to improve your business’s digital marketing efforts, take a look at our digital marketing glossary to improve your understanding.
A testing method where two versions of a webpage or app are compared to determine which one performs better, which is important for eBusinesses to optimise their websites and applications.
Digital marketing refers to the promotion of products or services through digital channels such as search engines, social media, email, and websites. It involves various tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.