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In the digital marketing era, it is more important than ever for businesses to have a clear understanding of the jargon and terminology used in the industry. This is where our digital marketing glossary comes in. A digital marketing glossary is a valuable resource that helps eBusiness Institute to improve customer understanding, by providing precise and concise definitions of digital marketing terms. We are looking for everyone to be on the same page with regard to the terminology used in digital marketing, which can lead to improved efficiency and productivity.
If you are looking for ways to improve your business’s digital marketing efforts, take a look at our digital marketing glossary to improve your understanding.
A testing method where two versions of a webpage or app are compared to determine which one performs better, which is important for eBusinesses to optimise their websites and applications.
A performance-based marketing strategy where affiliates promote a product or service and earn a commission for each sale they generate.
The measurement and analysis of data related to digital marketing campaigns to evaluate performance and inform decision-making.
The practice of identifying and reaching a specific audience for a product or service through digital marketing channels.
The process of creating and maintaining a brand identity, including a unique name, logo, and messaging.
A computer program designed to simulate conversation with human users, which ChatGPT can be used as the core component of.
The creation and distribution of valuable content to attract and engage a target audience, which is important for eBusinesses to build brand awareness and trust.
The development and implementation of a plan for creating and distributing content to achieve marketing goals.
The process of optimising a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase.
The path a customer takes from initial awareness of a product or service to final purchase and beyond.
The strategy and technology used to manage interactions with customers and potential customers, which is crucial for eBusinesses to maintain customer loyalty.
The use of online channels to display ads to potential customers, which is important for eBusinesses to attract new customers and increase sales.
Digital marketing refers to the promotion of products or services through digital channels such as search engines, social media, email, and websites. It involves various tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.
The development and implementation of a comprehensive plan for using digital marketing channels to achieve business goals.
The use of banner ads or other forms of graphical advertising on websites or social media platforms to promote a product or service.
The practice of sending commercial messages to a group of people via email.
The practice of partnering with influential individuals or groups to promote products or services, which has become increasingly popular in Retail Media.
A web page designed specifically to convert visitors into leads or customers through a call-to-action.
The use of software to automate repetitive marketing tasks, such as email campaigns or social media posts.
The process of guiding a customer through the different stages of the customer journey, from awareness to conversion and retention.
The use of mobile devices to promote a product or service, such as SMS or in-app advertising.
An advertising model where advertisers pay a fee each time their ad is clicked.
The practice of serving ads to people who have previously interacted with a brand or product, which is often used in Retail Media to encourage repeat purchases.
A form of digital marketing that involves promoting a website through paid advertising on search engines.
Search engine optimisation, the process of increasing the quantity and quality of traffic to a website through organic search engine results.
The use of social media platforms to promote products or services, which is important for eBusinesses to reach and engage customers.
The overall experience a user has when interacting with a website or application, which is crucial for eBusinesses to ensure customer satisfaction.
Content created by customers, such as reviews, photos, or videos, which can be used in Retail Media to increase authenticity and credibility.
The use of videos to promote a product or service.
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