It is also a fantastically informative source of customer behaviour, providing data on what customers are actually purchasing on an eRetailer website like CVS, Target or Walmart.
Therefore, an in-house media company like cMx can clearly demonstrate to brands why they will enjoy higher conversion rates when advertising on their respective platforms.
Customers on a website like CVS are already in a shopping mindset and looking to make a purchase. They will be far more receptive to an ad they see on the retailer’s site than to a similar ad on social media or on a search engine.
In conclusion – leveraging RDM to win at Online Retailing
To give CVS their due, the Pharma retail giant has shown clear commitment to Omnichannel and new ways of enhancing digital capabilities to meet customer needs.
As readers of eBusiness Institute’s blog will know, we continually stress how important it is for brands and retailers to embrace Omnichannel now if they are to thrive in the future.
CVS giving marketers RDM capabilities demonstrates that they understand the power of RDM and how important it is to reach customers via a wide variety of effective online and offline touchpoints.
eBusiness Institute is in a great position to both help Pharma companies drive OTC product sales online and show businesses of all kinds in the retail space how to get the best out their RDM activities – please contact us if you would like to learn more.
This article was written and created by the eBusiness Institute team.
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