Commercial Activation
Creating Winning eJBP Partnerships
As eCommerce continues to grow in popularity, so too must brands evolve their relationships with retailer partners. eBusiness Institute now offers a specifically developed training programme enabling manufacturers to build strong partnerships with eRetailers and grow the business.
Commercial Activation
Creating Winning eJBP Partnerships
As eCommerce continues to grow in popularity, so too must brands evolve their relationships with retailer partners. eBusiness Institute now offers a specifically developed training programme enabling manufacturers to build strong partnerships with eRetailers and grow the business.
What is eCommerce Joint Business Planning?
Manufacturers must adapt to the new reality and leverage growth of eRetailer channels by equipping their Key Account Managers (KAMs) with the right tools to collaborate with customers and create eJBP partnerships. The KAMs need to understand new ways of doing business and key concepts like the digital value equation, the importance of data and how to treat it as an asset, and how to create data partnerships.
What is eCommerce Joint Business Planning?
Manufacturers must adapt to the new reality and leverage growth of eRetailer channels by equipping their Key Account Managers (KAMs) with the right tools to collaborate with customers and create eJBP partnerships. The KAMs need to understand new ways of doing business and key concepts like the digital value equation, the importance of data and how to treat it as an asset, and how to create data partnerships.
Why invest in eCommerce Joint Business Planning?
Define strategy & tactics
Only by defining a clear strategy and a strong set of tactics can manufacturers take full advantage of the opportunities offered by eRetailers, such as custom product page formats or eRetail advertising formats
Improved conversion rate
By building a strong collaboration, manufacturers and eRetailers are able to offer a superior online shopping experience that ultimately leads to improved conversion rates
Data sharing agreements
Having the right kind of data from eRetailers enables manufacturers to make the best decisions to improve their commercial performance
Successful partnerships
Leveraging eCommerce Joint Business Planning leads to ongoing partnerships that benefit both parties
Define strategy & tactics
Only by defining a clear strategy and a strong set of tactics can manufacturers take full advantage of the opportunities offered by eRetailers, such as custom product page formats or eRetail advertising formats
Improved conversion rate
By building a strong collaboration, manufacturers and eRetailers are able to offer a superior online shopping experience that ultimately leads to improved conversion rates
Data sharing agreements
Having the right kind of data from eRetailers enables manufacturers to make the best decisions to improve their commercial performance
Successful partnerships
Leveraging eCommerce Joint Business Planning leads to ongoing partnerships that benefit both parties
How we can help
We know from direct experience that most Key Account Managers lack the skills to onboard their eRetail clients in eCommerce Joint Business Plans. This is why we created a dedicated training programme to help KAMs lead successful business discussions with eRetailers.
Information and tools
We equip KAMs with all the information and tools necessary to run an end-to-end eJBP process with their eRetail clients
Provide expert coaching to KAMs
As well as providing the right information, our experts offer group coaching, empowering KAMs with the confidence and knowledge to step up their eJBP game
Real life exercises & role play
We enable KAMs to practice the eJBP process with real life exercises and role play
Learn from experience
We allow KAMs to learn from the personal experience of the experts and different teams
Information and tools
We equip KAMs with all the information and tools necessary to run an end-to-end eJBP process with their eRetail clients
Provide expert coaching to KAMs
As well as providing the right information, our experts offer group coaching, empowering KAMs with the confidence and knowledge to step up their eJBP game
Real life exercises & role play
We enable KAMs to practice the eJBP process with real life exercises and role play
Learn from experience
We allow KAMs to learn from the personal experience of the experts and different teams
The eJBP training had a real impact on how our Key Account Managers are able to lead their discussions with eRetailers. The format of the training was great with interactive coaching sessions. I have only great words to say about the eBusiness Institute Team who delivered this.
How do I start?
Book a meeting
To understand how our Creating Winning eJBP Partnerships training programme can improve your eCommerce performance, book a meeting with one of our experts by clicking the button below.
Find out more about Creating Winning eJBP Partnerships