Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2minutes to help you stay updated on digital-related topics and give you food for thought. Discover our first episode on Retail Digital Media. Retail Digital Media (RDM) refers to digital advertising that targets shoppers […]
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With the holiday season just ended, both manufacturers and retailers have one question in mind: what was the best strategy to win in this key shopping period? This year more than ever, the winning recipe was to focus disproportionately on driving e-Commerce sales. Winning the holidays is often a determining factor of the success […]
Retailing is notorious for its thin margins, so finding opportunities to increase profit is very high on the management agenda. As one of the most forward-looking eRetailers in the space, Amazon began selling advertising to manufacturers 10 years ago, creating a separate media group (Amazon Media Group [AMG]). In this post, we explore the opportunity […]
“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell, The Wall Street Journal WHAT DOES THIS MEAN? In 2017, the top 3 major advertising agencies spent half a billion dollars in advertising on Amazon. In 2018, they plan […]
These days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become the go-to places not only for online shopping but also for product information. These days, 55% of online shoppers start their product searches on eRetailer pages, while only 28% start […]