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Digital insights in under 2′: What is Retail Digital Media (RDM)?

Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2minutes to help you stay updated on digital-related topics and give you food for thought. Discover our first episode on Retail Digital Media. Retail Digital Media (RDM) refers to digital advertising that targets shoppers […]

Retail Digital Media has become an essential tool to winning the crucial Holiday season

With the holiday season just ended, both manufacturers and retailers have one question in mind: what was the best strategy to win in this key shopping period?   This year more than ever, the winning recipe was to focus disproportionately on driving e-Commerce sales. Winning the holidays is often a determining factor of the success […]

The new Media Machine: Why retailers are the next advertising juggernauts

Retailing is notorious for its thin margins, so finding opportunities to increase profit is very high on the management agenda.  As one of the most forward-looking eRetailers in the space, Amazon began selling advertising to manufacturers 10 years ago, creating a separate media group (Amazon Media Group [AMG]).  In this post, we explore the opportunity […]

WPP, Omnicom & Publicis plan to increase Amazon ad spending to $800 million

“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell, The Wall Street Journal   WHAT DOES THIS MEAN?  In 2017, the top 3 major advertising agencies spent half a billion dollars in advertising on Amazon.  In 2018, they plan […]

Digital advertising’s best kept secret lies in retail

These days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become the go-to places not only for online shopping but also for product information. These days, 55% of online shoppers start their product searches on eRetailer pages, while only 28% start […]