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What is retail search?

We all know one of the keys to selling a product is making it visible to shoppers in the first place. However, with the shopper going back and forth between the online store and the physical store, its path to purchase has become more complex and unpredictable than ever. One thing is certain, if you […]

Hot in June 2018: Google places a $550 million bet on JD.com

Google places a $550 million bet on China’s second-largest e-commerce player. We have not reached the end of the Amazon-Google battle. In May 2018 Amazon announced that it is dropping investments in Google search in its quest to become the most powerful advertising outlet. Now, Google is fighting back by placing a $550 million bet […]

Sales growth? Forget Google, focus on retail search

Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at retail search. What is retail search? It’s search marketing that drives traffic to the brand or product page at a specific Retailer.com A staggering 81% of shoppers research information online before buying a product online or in […]

The elephant in the room: Who should manage Retail Digital Media?

Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at the governance of Retail Digital Media. Everytime we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team? The answer is simple: […]

What was hot in May 2018? Amazon introduces retargeting ads in its quest to outpace Google

AMAZON INTRODUCES RETARGETING ADS IN ITS QUEST TO OUTPACE RIVAL GOOGLE “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.” “The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow […]

Amazon records $2 billion in ad revenue, but what does it mean for brands?

Amazon reaches $2 billion in ad revenue Amazon reported this week that their advertising revenue reached $2 billion. But what does this mean for brands? And which actions should they take? Amazon’s advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that their ad business grew 132 percent year […]

A competitive edge in Retail Digital Media starts with data

So far, we’ve established the increasing importance of Retail Digital Media (RDM) as a vehicle to create a competitive advantage for both eRetailers and manufacturers looking to grow their online sales. In this post, we highlight the fundamental role data plays in making Retail Digital Media a powerful sales growth driver, and why brands should […]

Digital insights in under 2′: Amazon vs Walmart

Gain digital insights in under 2 minutes with our CEO Luigi Matrone With technology & consumers adapting faster than organizations, the best leaders out there prepare their teams through inspiration and paced learning. Follow our series of videos under 2 minutes to help you stay updated on digital-related topics, inspire you and give you food […]

Digital insights in under 2′: How does Retail Digital Media help brands win online?

Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2 minutes to help you stay updated on digital-related topics and give you food for thought. In this episode on Retail Digital Media: How does it help brands win online with eRetailers? Find out […]

Digital insights in under 2′: What is Retail Digital Media (RDM)?

Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2minutes to help you stay updated on digital-related topics and give you food for thought. Discover our first episode on Retail Digital Media. Retail Digital Media (RDM) refers to digital advertising that targets shoppers […]