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Sales growth? Forget Google, focus on retail search

Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at retail search. What is retail search? It’s search marketing that drives traffic to the brand or product page at a specific Retailer.com A staggering 81% of shoppers research information online before buying a product online or in […]

The elephant in the room: Who should manage Retail Digital Media?

Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at the governance of Retail Digital Media. Everytime we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team? The answer is simple: […]

What was hot in May 2018? Amazon introduces retargeting ads in its quest to outpace Google

AMAZON INTRODUCES RETARGETING ADS IN ITS QUEST TO OUTPACE RIVAL GOOGLE “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.” “The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow […]

Amazon records $2 billion in ad revenue, but what does it mean for brands?

Amazon reaches $2 billion in ad revenue Amazon reported this week that their advertising revenue reached $2 billion. But what does this mean for brands? And which actions should they take? Amazon’s advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that their ad business grew 132 percent year […]

A competitive edge in Retail Digital Media starts with data

So far, we’ve established the increasing importance of Retail Digital Media (RDM) as a vehicle to create a competitive advantage for both eRetailers and manufacturers looking to grow their online sales. In this post, we highlight the fundamental role data plays in making Retail Digital Media a powerful sales growth driver, and why brands should […]

Digital insights in under 2′: Amazon vs Walmart

Gain digital insights in under 2 minutes with our CEO Luigi Matrone With technology & consumers adapting faster than organizations, the best leaders out there prepare their teams through inspiration and paced learning. Follow our series of videos under 2 minutes to help you stay updated on digital-related topics, inspire you and give you food […]

Digital insights in under 2′: How does Retail Digital Media help brands win online?

Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2 minutes to help you stay updated on digital-related topics and give you food for thought. In this episode on Retail Digital Media: How does it help brands win online with eRetailers? Find out […]

Digital insights in under 2′: What is Retail Digital Media (RDM)?

Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2minutes to help you stay updated on digital-related topics and give you food for thought. Discover our first episode on Retail Digital Media. Retail Digital Media (RDM) refers to digital advertising that targets shoppers […]

Retail Digital Media has become an essential tool to winning the crucial Holiday season

With the holiday season just ended, both manufacturers and retailers have one question in mind: what was the best strategy to win in this key shopping period?   This year more than ever, the winning recipe was to focus disproportionately on driving e-Commerce sales. Winning the holidays is often a determining factor of the success […]

The new Media Machine: Why retailers are the next advertising juggernauts

Retailing is notorious for its thin margins, so finding opportunities to increase profit is very high on the management agenda.  As one of the most forward-looking eRetailers in the space, Amazon began selling advertising to manufacturers 10 years ago, creating a separate media group (Amazon Media Group [AMG]).  In this post, we explore the opportunity […]