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The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 2

In the new marketing landscape, personalised campaigns and bespoke assets must run seamlessly through the consumer journey.

How can brands win on Amazon Prime Day 2019?

With Amazon’s big shopping event just around the corner, our Amazon expert, Jérôme de Guigné, offers advice on how brands can use Prime Day to drive their business results.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 1

The marketing channel landscape has evolved unrecognisably into a multitude of channels with each one requiring thousands of assets and mass data-driven personalised campaigns.

Mobile Hero Images – eBusiness Institute’s Updated Guidelines & Master Files

Used in the right way, Mobile Hero Images can increase sales by over 20%. Our up-to-date Mobile Hero Images Guidelines and templates will help you to deliver the best possible mobile shopping experience for your consumers and achieve optimal business results for your brand.

Subscription Economy: Between Fears and Desires – Transforming every industry, one monthly payment at a time – Part 1

Every day, we see the evidence that more and more industries are being transformed by the subscription economy model. In Part 1 of our subscription economy blog series, we explore the reasons why consumers are attracted to subscriptions.

Livestreaming: the latest trend in eCommerce

Livestreaming is expected to become a $70.5 billion industry by 2021 and has the potential to be a powerful eCommerce channel. Let us know what you think.

Ratings & Reviews: 5 reasons why they really matter

Ratings and reviews, also known as user-generated content (UGC), are online consumer testimonials and ratings of products or services.

Instagram’s new seamless eCommerce

Instagram’s emphasis on clean, high-quality visuals make it the ideal showcase for products and for shopping for its one billion monthly users.

Smart creative to win at eRetailers during Key Consumption Periods

Retail Digital Media (RDM) is digital advertising that enables you to target online shoppers at the optimal moment of receptivity, a kind of online version of Point of Sale in brick and mortar stores.

Why Retail is Becoming a Big Tech Business and What Data has to do with it

In the south of Italy, the tradition of small proximity retail stores is surviving despite the power of both large retail chains and eCommerce. Taking pride of place amongst these stores is the traditional delicatessen, the ‘salumeria’. Entering a typical salumeria is an experience in itself that only those who have had the privilege to witness first hand will truly understand.