Target, the US retailer, has announced the rebranding of its in-house media company, and we explore the important implications and exciting opportunities of this change for the US retailer and participating brands.
In this post, we explore how data-driven marketing provides a number of key solutions to maintain a constantly evolving relationship with consumers and to successfully scale business on a global level, whilst keeping ahead of the competition and achieving sustainable profitability.
The Marketing Factory Foundation: a centralised team of top creative talent acts as the Marketing Factory, producing best-in-class campaign content to create unique consumer experiences, unified brand messages, more profitable targeting and overall sustainable profitability.
Used in the right way, Mobile Hero Images can increase sales by over 20%. Our up-to-date Mobile Hero Images Guidelines and templates will help you to deliver the best possible mobile shopping experience for your consumers and achieve optimal business results for your brand.
Every day, we see the evidence that more and more industries are being transformed by the subscription economy model. In Part 1 of our subscription economy blog series, we explore the reasons why consumers are attracted to subscriptions.