In the third and final part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze eCommerce conference, we demonstrate the critical importance of quality mobile content to brand and sales success.
Find all our Webinars, Articles and Videos here for the latest insights and analysis on Retail Digital Media across different categories.
In the second part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze, we explore why Great Content is critical for creating a great Shopping Experience.
In this article, we take a deep dive into how VR and AR can shape the future of eCommerce – and ask if your business is ready for them.
In the first part of a three-part series of blog posts on the expert insights shared by our CEO Luigi Matrone at Alcon Gaze 2019, we explore the critical importance of the online shopper experience.
People are becoming increasingly savvy and particular when it comes to shopping and making choices online. And, as technology evolves and data becomes ubiquitous, the Smart Consumer will fine-tune everything they do.
As recent surveys on digital advertising in the US and in Europe show Amazon Advertising’s share of digital media spend is increasing, we explore the advantages of what Amazon Advertising has to offer.
Target, the US retailer, has announced the rebranding of its in-house media company, and we explore the important implications and exciting opportunities of this change for the US retailer and participating brands.
In this post, we explore how data-driven marketing provides a number of key solutions to maintain a constantly evolving relationship with consumers and to successfully scale business on a global level, whilst keeping ahead of the competition and achieving sustainable profitability.
Amazon introduced Transparency, a program to protect brands and customers from counterfeit goods. However, the key question is: will Transparency put an end to counterfeits?
The Marketing Factory Foundation: a centralised team of top creative talent acts as the Marketing Factory, producing best-in-class campaign content to create unique consumer experiences, unified brand messages, more profitable targeting and overall sustainable profitability.