People are becoming increasingly savvy and particular when it comes to shopping and making choices online. And, as technology evolves and data becomes ubiquitous, the Smart Consumer will fine-tune everything they do.
As recent surveys on digital advertising in the US and in Europe show Amazon Advertising’s share of digital media spend is increasing, we explore the advantages of what Amazon Advertising has to offer.
Target, the US retailer, has announced the rebranding of its in-house media company, and we explore the important implications and exciting opportunities of this change for the US retailer and participating brands.
In this post, we explore how data-driven marketing provides a number of key solutions to maintain a constantly evolving relationship with consumers and to successfully scale business on a global level, whilst keeping ahead of the competition and achieving sustainable profitability.
The Marketing Factory Foundation: a centralised team of top creative talent acts as the Marketing Factory, producing best-in-class campaign content to create unique consumer experiences, unified brand messages, more profitable targeting and overall sustainable profitability.
Used in the right way, Mobile Hero Images can increase sales by over 20%. Our up-to-date Mobile Hero Images Guidelines and templates will help you to deliver the best possible mobile shopping experience for your consumers and achieve optimal business results for your brand.