Our CEO & Founder Luigi Matrone is a contributor to the prestigious Forbes Agency Council, where experts share best practices with the Forbes business community. In an article he wrote for Forbes that we’ve reproduced here, Luigi describes the five-step process we use at eBusiness Institute to create stellar Product eContent.
Annual shopping day Cyber Monday consistently outperforms the more talked-about Black Friday, and is an increasingly competitive battlefield for brands. Amazon expert Jérôme de Guigné reveals ways that brands can come out on top.
With the holiday season fast approaching, our CEO Luigi Matrone shows you strategies and tactics your business should implement to take full advantage of this incredible annual eCommerce sales opportunity.
This is the third and final part in our blog article series based on the keynote our experts delivered at the PRS IN VIVO business breakfast. In the first, we covered the evolution of the consumer journey; in the second, how the retailer landscape is changing. Here, we give you a flavour of the tried-and-tested methodology we use to help brands select the right retail partner.
China’s Singles Day dwarfs the West’s Cyber Monday and Black Friday shopping days in terms of engagement and sales. And Singles Day - and the powers like Alibaba that drive it - very much have the West in their sights. So, what can Western eCommerce platforms and brands learn in order to take advantage of this incredible sales opportunity?
In the second of a three-part series of articles based on a presentation that two of our experts, Mert Bürian and Yannis Boukas, delivered at PRS IN VIVO event, we show you why a brand’s strategic relationships with retailers are more important than ever.
Halloween is an exciting time for brands to engage with consumers. In this article, our Amazon expert, Jérôme de Guigné, explores how the world’s biggest international marketplace can be the ideal place for brands to turn an event like Halloween into a sales phenomenon.