How the Smart Consumer is driving new shopping habits

On August 20, 2019

People are becoming increasingly savvy and particular when it comes to shopping and making choices online. And, as technology evolves and data becomes ubiquitous, the Smart Consumer will fine-tune everything they do.

The relentless rise of Amazon in digital media spend

On July 26, 2019

As recent surveys on digital advertising in the US and in Europe show Amazon Advertising’s share of digital media spend is increasing, we explore the advantages of what Amazon Advertising has to offer.

Retail Digital Media at the heart of Roundel, Target’s new media company

On July 24, 2019

Target, the US retailer, has announced the rebranding of its in-house media company, and we explore the important implications and exciting opportunities of this change for the US retailer and participating brands.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 4

On July 23, 2019

In this post, we explore how data-driven marketing provides a number of key solutions to maintain a constantly evolving relationship with consumers and to successfully scale business on a global level, whilst keeping ahead of the competition and achieving sustainable profitability.

Protect Your Brand on Amazon with Transparency

On July 18, 2019

Amazon introduced Transparency, a program to protect brands and customers from counterfeit goods. However, the key question is: will Transparency put an end to counterfeits?

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 3

On July 16, 2019

The Marketing Factory Foundation: a centralised team of top creative talent acts as the Marketing Factory, producing best-in-class campaign content to create unique consumer experiences, unified brand messages, more profitable targeting and overall sustainable profitability.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 2

On July 9, 2019

In the new marketing landscape, personalised campaigns and bespoke assets must run seamlessly through the consumer journey.

How can brands win on Amazon Prime Day 2019?

On July 3, 2019

With Amazon’s big shopping event just around the corner, our Amazon expert, Jérôme de Guigné, offers advice on how brands can use Prime Day to drive their business results.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 1

On July 2, 2019

The marketing channel landscape has evolved unrecognisably into a multitude of channels with each one requiring thousands of assets and mass data-driven personalised campaigns.

Mobile Hero Images – eBusiness Institute’s Updated Guidelines & Master Files

On June 18, 2019

Used in the right way, Mobile Hero Images can increase sales by over 20%. Our up-to-date Mobile Hero Images Guidelines and templates will help you to deliver the best possible mobile shopping experience for your consumers and achieve optimal business results for your brand.

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