How we help brands select the best strategic retail partners

On November 13, 2019

This is the third and final part in our blog article series based on the keynote our experts delivered at the PRS IN VIVO business breakfast. In the first, we covered the evolution of the consumer journey; in the second, how the retailer landscape is changing. Here, we give you a flavour of the tried-and-tested methodology we use to help brands select the right retail partner.

Do you have a strategy for taking advantage of the Singles Day sales phenomenon?

On November 7, 2019

China’s Singles Day dwarfs the West’s Cyber Monday and Black Friday shopping days in terms of engagement and sales. And Singles Day - and the powers like Alibaba that drive it - very much have the West in their sights. So, what can Western eCommerce platforms and brands learn in order to take advantage of this incredible sales opportunity?

The Retailer Landscape is changing

On October 30, 2019

In the second of a three-part series of articles based on a presentation that two of our experts, Mert Bürian and Yannis Boukas, delivered at PRS IN VIVO event, we show you why a brand’s strategic relationships with retailers are more important than ever.

Don’t be scared – Halloween is a great sales opportunity

On October 24, 2019

Halloween is an exciting time for brands to engage with consumers. In this article, our Amazon expert, Jérôme de Guigné, explores how the world’s biggest international marketplace can be the ideal place for brands to turn an event like Halloween into a sales phenomenon.

Mobile content is critical to online brand and sales success

On October 16, 2019

In the third and final part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze eCommerce conference, we demonstrate the critical importance of quality mobile content to brand and sales success.

It takes great content to create a great Shopper Experience

On October 9, 2019

In the second part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze, we explore why Great Content is critical for creating a great Shopping Experience.

How VR and AR are shaping the future of eCommerce

On October 2, 2019

In this article, we take a deep dive into how VR and AR can shape the future of eCommerce - and ask if your business is ready for them.

Shopper Experience is a key driver of online success for brands

On September 30, 2019

In the first part of a three-part series of blog posts on the expert insights shared by our CEO Luigi Matrone at Alcon Gaze 2019, we explore the critical importance of the online shopper experience.

How the Smart Consumer is driving new shopping habits

On August 20, 2019

People are becoming increasingly savvy and particular when it comes to shopping and making choices online. And, as technology evolves and data becomes ubiquitous, the Smart Consumer will fine-tune everything they do.

The relentless rise of Amazon in digital media spend

On July 26, 2019

As recent surveys on digital advertising in the US and in Europe show Amazon Advertising’s share of digital media spend is increasing, we explore the advantages of what Amazon Advertising has to offer.

Page 1 of 512 3 4 5

Scroll

Join our Newsletter