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Five technology trends that will disrupt consumer interaction in the 2020s

In this year’s first edition of our CEO newsletter, Luigi Matrone reveals the technology trends that he believes will most disrupt the way that brands interact with consumers in the 2020s.

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Season’s greetings: gain a competitive edge ahead of 2020 with some great eBusiness learnings

Our CEO & Founder, Luigi Matrone, has put together a collection of three of his best future-looking articles from the past 12 months to help our readers gain a competitive edge by preparing them for upcoming trends that will have a significant influence on eBusiness in 2020 and beyond.

How your brand can boost its online sales this holiday season

With the holiday season fast approaching, our CEO Luigi Matrone shows you strategies and tactics your business should implement to take full advantage of this incredible annual eCommerce sales opportunity.

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Email marketing – the best ‘new’ old way to engage your audiences

Time has been called on email marketing more times than we can remember. But, as our CEO Luigi Matrone shows, email marketing is very much alive and kicking – and remains a vital part of brand strategy.

Getting down with the kids on TikTok

We explore TikTok as a powerful channel for influencing teen behaviour because we see big western brands and agencies ignoring this phenomenon.

Time to catch-up: the hottest summer eCommerce reading list

We have brought you some of the hottest eCommerce topics throughout the year and, to inspire you over the holiday, here we will recap some of the key pieces of content that should be top of your summer reading list.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 4

In this post, we explore how data-driven marketing provides a number of key solutions to maintain a constantly evolving relationship with consumers and to successfully scale business on a global level, whilst keeping ahead of the competition and achieving sustainable profitability.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 3

The Marketing Factory Foundation: a centralised team of top creative talent acts as the Marketing Factory, producing best-in-class campaign content to create unique consumer experiences, unified brand messages, more profitable targeting and overall sustainable profitability.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 2

In the new marketing landscape, personalised campaigns and bespoke assets must run seamlessly through the consumer journey.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 1

The marketing channel landscape has evolved unrecognisably into a multitude of channels with each one requiring thousands of assets and mass data-driven personalised campaigns.