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Rethinking customer-centricity in the new world

Our CEO & Founder Luigi Matrone explains why organisations risk failing in the new world if they don’t put the customer at the heart of everything they do.

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CPGs and the role of online Marketplaces in their retail strategies

Retail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.

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The five megatrends that will shape the post-COVID world

We’re pleased to be able to share a summary of the presentation our CEO & Founder Luigi Matrone delivered to the P&G Alumni Network on the five Megatrends now shaping business and society.

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Are you certain eCommerce will grow after lockdown?

In an article first published by Forbes Agency Council, our CEO & Founder Luigi Matrone asks if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and looks to an historic precedent for answers.

The future of retail: eCommerce-driven Omnichannel

Our CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.

Leveraging the omnichannel to win in the New Normal

Our CEO & Founder Luigi Matrone offers brands and retailers a look at what successful shopping experiences will look like in the ‘New Normal’.

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Five technology trends that will disrupt consumer interaction in the 2020s

In this year’s first edition of our CEO newsletter, Luigi Matrone reveals the technology trends that he believes will most disrupt the way that brands interact with consumers in the 2020s.

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Season’s greetings: gain a competitive edge ahead of 2020 with some great eBusiness learnings

Our CEO & Founder, Luigi Matrone, has put together a collection of three of his best future-looking articles from the past 12 months to help our readers gain a competitive edge by preparing them for upcoming trends that will have a significant influence on eBusiness in 2020 and beyond.

How your brand can boost its online sales this holiday season

With the holiday season fast approaching, our CEO Luigi Matrone shows you strategies and tactics your business should implement to take full advantage of this incredible annual eCommerce sales opportunity.

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Email marketing – the best ‘new’ old way to engage your audiences

Time has been called on email marketing more times than we can remember. But, as our CEO Luigi Matrone shows, email marketing is very much alive and kicking – and remains a vital part of brand strategy.