Retail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.
We’re pleased to be able to share a summary of the presentation our CEO & Founder Luigi Matrone delivered to the P&G Alumni Network on the five Megatrends now shaping business and society.
In an article first published by Forbes Agency Council, our CEO & Founder Luigi Matrone asks if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and looks to an historic precedent for answers.
Our CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.
Our CEO & Founder Luigi Matrone offers brands and retailers a look at what successful shopping experiences will look like in the ‘New Normal’.
In this year’s first edition of our CEO newsletter, Luigi Matrone reveals the technology trends that he believes will most disrupt the way that brands interact with consumers in the 2020s.
Our CEO & Founder, Luigi Matrone, has put together a collection of three of his best future-looking articles from the past 12 months to help our readers gain a competitive edge by preparing them for upcoming trends that will have a significant influence on eBusiness in 2020 and beyond.
With the holiday season fast approaching, our CEO Luigi Matrone shows you strategies and tactics your business should implement to take full advantage of this incredible annual eCommerce sales opportunity.
Time has been called on email marketing more times than we can remember. But, as our CEO Luigi Matrone shows, email marketing is very much alive and kicking – and remains a vital part of brand strategy.
We explore TikTok as a powerful channel for influencing teen behaviour because we see big western brands and agencies ignoring this phenomenon.