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How brands can win on WhatsApp Pay

Western brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.

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Marketers: it’s time to sharpen your tools and prepare for the post-COVID world

The rapid pace of constant change catches many marketers off-guard – how can organisations help their marketers build the skills and sharpen the tools they need to thrive in the future?

How should brands use Facebook and Instagram Shops?

Are you as excited as we are about Facebook and Instagram Shops? Learn about how we think brands should be using these groundbreaking new eCommerce channels.

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What are the next hot eCommerce trends?

What will the most important eCommerce trends of 2020 and beyond be? That’s the question that we put to our team of experts, who between them have an incredible amount of experience of advising brands on successful eCommerce strategies.

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Wonderflow interview with Luigi Matrone

Our CEO and founder, Luigi Matrone, has been interviewed by Wonderflow – the customer feedback solution that turns the Voice of the Customer into actionable insights – as part of a series that aims to inspire and aid true customer-centricity. The series looks to highlight the implementation and integration of customer experience and the voice of the customer in different sectors and industries.

Join our experts for the latest retail insights at the PRS IN VIVO business breakfast

Mert Bürian and Yannis Boukas, two of eBusiness Institute’s top consultants, will be key speakers at a business breakfast hosted by PRS IN VIVO at the Grand Hotel Kempinski, Geneva, on the morning of 8th October.

Is price all there is to win online? Highlights from Luigi Matrone’s Alcon Gaze keynote

Our CEO and Founder Luigi Matrone, a world-leading expert on eCommerce and digital consumer trends, was invited to be an Alcon Gaze keynote speaker at the inaugural event on 18th September.

Luigi Matrone to be a key speaker at groundbreaking Alcon Gaze 2019 conference on the future of eCommerce

Luigi Matrone, eBusiness Institute CEO and Founder, has been invited to speak at Alcon Gaze 2019 because he is recognised as a world-leading expert on eCommerce and digital transformation.

TikTok – it’s time brands got involved

In this article, we look at the enormous potential of video app TikTok as a tool for influencing online shopping among young people.

Expert insights from Luigi Matrone in his latest keynote: how is the consumer packaged goods industry changing?

Luigi Matrone, our Founder and CEO, recently delivered an extensive Keynote covering the major trends that are shaping the future of this sector.